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Answers in Action

Earlier this year, the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future.

According to AMA CEO Russ Klein, “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.”

AMA Cincinnati adopted the new brand almost instantaneously, leading the way to Answers in Action.

Check out the AMA Video for more on where we’re headed!

From the Blog

Author: Chris Grabarkiewicz-Davis
Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.

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