Answers in Action
Earlier this year, the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future.
According to AMA CEO Russ Klein, “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.”
AMA Cincinnati adopted the new brand almost instantaneously, leading the way to Answers in Action.
Check out the AMA Video for more on where we’re headed!
From the Blog
Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.