Recognizing Marketing Excellence in Cincinnati
The AMA Cincinnati Pinnacle Awards are the highlight of our chapter’s year, and our chance to celebrate regional excellence in marketing. This year, we had a record 70 submissions (!). Submissions are currently being reviewed, judged and scored by the Northeast Chapter of the AMA (Cleveland and Akron). Winners will be revealed at the big night on Thursday, June 8 at The Transept OTR!
New this year, we will be recognizing and inducting the inaugural class of Marketing Legends. These are people who have made a lasting impact, and brought acclaim to the city or the profession of marketing in the course of their career. Consider it a lifetime achievement award specifically for the special branding town of [Greater] Cincinnati!
2017 Pinnacle Award Categories & Descriptions
Best Use of CONTENT for Inbound Marketing and Engagement
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. Content marketing also presents an opportunity for marketers to be storytellers. Share with us your uses of Content for Inbound Marketing to help drive prospect or customer action.
Best Overall DIGITAL Strategy & Execution
We live in a world of constant digital innovation and transformation. At the core of the best marketing efforts is a website that informs, engages, inspires action, captures leads and drives sales. For optimal impact it must go farther, reaching your audience and drawing or driving them to your website to create those engagement and conversion opportunities. Share with us your best Digital work, with the Google Analytics and metrics to back it up!
Best INTEGRATED Marketing Campaign
As marketers, it could go without saying that any marketing campaign should and would be executed across multiple channels to reach your target audience, right? This category welcomes submissions for the best thought-out marketing campaigns that use a variety of channels and vehicles (video, print, web, social media, PR, traditional paid media/advertising, events) with carefully tracked metrics to accomplish their business objectives or solve a marketing problem.
Best use of INSIGHTS to Drive Experience, Engagement and/or Innovation
We have heard a lot recently about differentiation based on customer experience. Whether project-based or programmatic, insights are the key to truly influence experience, and to optimize engagement and innovation. We want to hear about great collection, great analysis and great application. Show off how your research initiative/s drove results in areas like product development, brand engagement, improved customer experience, or even employee engagement.
Best BRAND Launch or Rebranding Effort
AMA Cincinnati went through a rebrand this year–who else did too? We want to recognize the company that best demonstrates the “why” behind a brand or rebrand effort. Whether you’re a startup or a decades-old company going through a turnaround or rebirth, share your rebrand process with us–from old versus new, graphics, messaging, rollout and education. Oh, and don’t forget applicable metrics!
Best “Non-Marketing” Marketing Program
Marketers wear many hats, and sometimes that means stepping out of some disciplines and into different ones like Internal/Employee Relations or Community Involvement. Did you undertake a big change initiative? Facilitate a social engagement campaign for/with employees? Support talent management and recruiting efforts? How about community involvement and volunteer initiatives? Share your best “non-marketing” marketing and how it drove value for the organization.
Best COLLEGIATE/STUDENT Marketing Plan, Campaign, and/or Program
Calling all students! Many have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution. Share your work with us to be recognized! Please include results on any execution of marketing plan.
Best Use of Technology for SALES Enablement
One of the biggest opportunities and challenges for Marketers these days is to incorporate, adopt and adapt Marketing Automation and CRM for lead and demand generation activities. These activities are essential to drive sales initiatives, asset creation, relationship development, and conference/trade show participation. Share your transformation or application story, including goals, results and creative solutions.
Best SCRAPPY Marketing Campaign
Are you a non-profit operating your marketing initiatives on a shoestring? New manager in a large organization trying to build a business case for something new and fighting for every budget dollar? Startup with lean funds to promote your new business? We want to see what you accomplished! Tell us what you had to work with, how you tackled the creative challenge of getting the most bang for your frugal buck, and how far it went in the end.
Cincinnati Marketing Legends Award
Who are Cincinnati’s Marketing Legends? We are accepting nominations for this prestigious new award. This category is more like a “lifetime achievement” award, not specific to 2016 initiatives. Who has made a lasting impact, and brought acclaim to the city or the profession of Marketing? All we need is a completed nomination form with the name, current role, and 300 words or less on what makes them a Cincinnati Marketing Legend for award recipient consideration. Nominate for free here.