Recognizing Marketing Excellence in Cincinnati
The AMA Cincinnati Pinnacle Awards are the highlight of our chapter’s year, and our chance to celebrate regional excellence in marketing. In 2017, we had a record of 70 submissions across 10 categories. Winners were revealed via closed-envelope ceremony in June 2017. The 2018 Pinnacle Awards will be in similar fashion. See below for event details, categories and descriptions, and how to submit. Save the date for the 2018 Pinnacle Awards for May 31, 2018!
Event Details & Registration
AMA Cincinnati Pinnacle Awards 2018
- When: Thursday, May 31, 2018, 5:30 p.m.
- Where: The Transept OTR
- Register: Tickets will be released in winter 2018. Check back soon!
General Rules & Information
The Pinnacle Awards are open to all marketing professionals in the Greater Cincinnati area. Those who submit for an award must submit original work or work they directly supervised. The work submitted must have been created/managed in 2017.
It is required to pay submission fees at the time of submitting materials. Work submitted without payment will not be judged and therefore not eligible for an award.
A summary is required for submissions for categories; supporting materials are highly recommended. See the below section, “How to Submit,” for instructions. The Marketing Legends category does not require submission or payment, just simply a completed nomination form here.
FEES & PAYMENT
Submission fees are to be paid through our website form. The form allows payment for multiple submissions.
- 1 Submission = $50
- Each submission after that is $25 apiece
- Nonprofit & Student Rates = $0
Submissions must be sent and payment must be received by 11:59 p.m. EST on Sunday, April 1, 2018.
Pinnacle submissions will be judged by an American Marketing Association chapter outside of the Cincinnati region. Finalists will be notified in advance of the Awards Ceremony, but winners will not be disclosed until the Awards Ceremony. Scores and feedback will be emailed to those who submitted after the Pinnacle Awards ceremony.
How to Prepare & Submit
PREPARE YOUR SUBMISSION
For all categories except the “Marketing Legends Award*,” submissions must be accompanied by a summary describing the below points. Please keep the summary to 1,000 or fewer words and saved as a PDF.
- Opportunity / Problem: Provide a brief situation analysis of the opportunity or problem your marketing
- Objectives: What were you trying to achieve? Who were your target audiences? What did
success look like? Don’t forget measurement!
- Planning & Execution: How did you make it happen?
- Results: Did you achieve your goals and objectives? Did your initial vision of success
come to fruition? Don’t forget measurement!
It is highly recommended to include relevant supporting materials to accompany the summary. These supporting materials can be any of the following:
- Final creative proofs or examples
- Multimedia: Photos, videos, audio files, etc.
- Printed collateral (saved as a PDF)
- Social media posts and/or metrics
- Measurement documents
- Testimonials or letters of recognition
- Relevant website links for reference
- Or… surprise us! As long as it can be sent over email, we’d be happy to review it with your submission.
Save ALL supporting materials and your summary and compress or zip them into the same folder. Name the zipped file” “Your Company_Award Category.”
HOW TO SUBMIT
1. Fill out the payment form on our website.
Note: If you are entering multiple submissions, it is recommended that you fill out ONE payment form that accounts for the total quantity of submissions (plus, you save money).
2. Email compressed/zipped file(s) to Pinnacle@AMACincinnati.org. In the body of the email, please include:
- Your Name
- Category/categories submitted
- Credits for category/categories submitted – 2 parts:
- If this submission is selected as a winner, please indicate what should be engraved on the award (please double check spelling and keep to minimal characters).
- If this submission is selected as a winner, please indicate how it should be read (ex: “And the winner is ….. The Epic Rebranding of AMA Cincinnati, by the AMA Cincinnati Board of Directors and Partners!”).
Note: Most email inboxes cannot accept files larger than 25 MB. If your compressed/zipped file is larger than 25MB, please say so in the body of email and you will be contacted to submit the large file through an alternative source such as WeTransfer, Dropbox, or hard drive delivery/pickup.
3. Save the date for May 31 and purchase your ticket once registration is live!
*The Marketing Legends Award only requires completing the nomination form. You can nominate for the Marketing Legends Award here.
Categories & Descriptions
2018 Pinnacle Award Categories & Descriptions
Best Use of CONTENT for Inbound Marketing and Engagement
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. It’s not just blogs and white papers anymore, but leveraging all kinds of media in interesting ways so brand can tell a story and spark engagement with their intended audience. Share with us your uses of Content for Inbound Marketing to help drive prospect or customer action.
Best Overall DIGITAL Strategy & Execution
We live in a world of constant digital innovation and transformation. At the core of the best marketing efforts is a website that informs, engages, inspires action, captures leads and drives sales. For optimal impact it must go farther, reaching your audience and drawing or driving them to your website to create those engagement and conversion opportunities. Share with us your best digital work, with the Google Analytics and metrics to back it up.
Best INTEGRATED Marketing Campaign
As marketers, it could go without saying that any marketing campaign should and would be executed across multiple channels to reach your target audience, right? This category welcomes submissions for the best thought-out marketing campaigns that use a variety of channels and vehicles (video, print, web, social media, PR, traditional paid media/advertising, events) with carefully tracked metrics to accomplish their business objectives or solve a marketing problem.
Best CUSTOMER EXPERIENCE Execution
(formerly best use of INSIGHTS to Drive Experience, Engagement and/or Innovation)
Customer experience has become the new “currency” for brands looking to up their status and profit. This category welcomes submissions in which an experience was created that made a difference for a target audience. What were your insights gained? How did you continuously improve and innovate?
Best BRAND Launch or Rebranding Effort
AMA Cincinnati went through a rebrand this year–who else did too? We want to recognize the company that best demonstrates the “why” behind a brand or rebrand effort. Whether you’re a startup or a decades-old company going through a turnaround or rebirth, share your rebrand process with us–from old versus new, graphics, messaging, rollout and education. Oh, and don’t forget applicable metrics!
Best “Non-Marketing” Marketing Program
Marketers wear many hats, and sometimes that means stepping out of some disciplines and into different ones like Internal/Employee Relations or Community Involvement. Did you undertake a big change initiative? Facilitate a social engagement campaign for/with employees? Support talent management and recruiting efforts? How about community involvement and volunteer initiatives? Share your best “non-marketing” marketing and how it drove value for the organization.
Best COLLEGIATE/STUDENT Marketing Plan, Campaign, and/or Program
Calling all students! Many have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution. Share your work with us to be recognized! Please include results on any execution of marketing plan.
Best Use of Technology for SALES ENABLEMENT
One of the biggest opportunities and challenges for Marketers these days is to incorporate, adopt and adapt Marketing Automation and CRM for lead and demand generation activities. These activities are essential to drive sales initiatives, asset creation, relationship development, and conference/trade show participation. Share your transformation or application story, including goals, results and creative solutions.
Best SCRAPPY Marketing Campaign
Are you a non-profit operating your marketing initiatives on a shoestring? New manager in a large organization trying to build a business case for something new and fighting for every budget dollar? Startup with lean funds to promote your new business? We want to see what you accomplished! Tell us what you had to work with, how you tackled the creative challenge of getting the most bang for your frugal buck, and how far it went in the end.
NEW! Special Merit/Recognition: In-House Warriors
Not every organization hires an agency partner. Great marketing can come from within the company. Based on entries submitted, this special recognition is for the in-house warriors who rocked a campaign from brainstorm to execution and measurement, regardless of budget. Consider this a “no agencies allowed!” space. No extra submission is needed, simply check the box “Consider me for In-House Warrior Special Recognition” on your submission form to be considered.
NEW! Special Merit/Recognition: Research or Insight Catalyst
Who doesn’t love a good backstory? Based on entries submitted, this special recognition is to recognize the research and/or insights that helped spark the effort for a successful marketing campaign, initiative, rebrand, operations innovation, etc. The campaign or initiative may have been executed in 2017, but the research may have occurred earlier, so this special recognition is not time-bound to 2017 No extra submission is needed, simply check the box “Consider me for Research or Insight Catalyst” on your submission form to be considered.
Cincinnati Marketing Legends
Cincinnati Marketing Legends Award
We are happy to welcome a second class of Cincinnati Marketing Legends for the 2018 Pinnacle Awards. This prestigious award is like a “lifetime achievement” award, not time-bound. Who has made a lasting impact, and brought acclaim to the city or the profession of marketing? Please complete the nomination form with the name, current role, social media handles or links to published work (if available) and 300 words or less on what makes them a Cincinnati Marketing Legend for award recipient consideration. Self-nominations are discouraged. Nominees do not have to be AMA members.
The inaugural class of Cincinnati Marketing Legends from the 2017 Pinnacle Awards set an impressive standard for the caliber of distinguished marketers this award is meant to recognize. Read about them here.
Past Pinnacle Award Winners
Questions, or interested in volunteering with the Pinnacle Awards?