Author: Amy Mersch
Cincinnati’s marketers do amazing things day after day, week after week. That’s why we’re so excited to recognize excellence in marketing at AMA Cincinnati’s 2018 Pinnacle Awards. If you can see yourself among Cincinnati’s marketing stars, learn how to prepare your submission to the Pinnacle Awards.

Author: Sarah Tsai
From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren’t able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.

Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

Author: Suzanne Buzek
The AMA Cincinnati board of directors is excited to share that nominations are open for the 2017 Pinnacle Awards. But what are they? Who are they for? Why bother? Read on and see how your work can be recognized among Cincinnati’s marketing greats.

Author: Don Gray
With the vast communications networks available to us, one can say we live in a connected world. But, as salespeople, are we using it correctly?

Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.

Author: Don Gray
Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.

Author: Don Gray
I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn’t changed. What has changed is the tremendous availability of data and information.

By: Mike Corak
Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let’s revisit some of those trends and see how they’ve panned out.

Author: Don Gray
Over the many years that I have been in the sales world, I have learned that there are three things that, when put together effectively, can drive predictable sales results.

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