With a long history serving the world-leading retail and CPG giants in and around Cincinnati, the Marketing Research Community remains tight-knit and focused on innovation.

Through our Marketing Research Shared Interest Group (SIG), we offer a regular forum for marketers and marketing researchers to network and discuss marketing research issues, trends, techniques, and methodologies, as well as industry challenges and opportunities. A facilitation format is utilized to enhance group discussion.

We welcome you to attend our monthly meetings, which are typically held on the 4th Wednesday of the month. Sessions run from 7:45 a.m. – 9:00 a.m., and are held at OfficeKey in Rookwood Tower, 
3805 Edwards Road, Suite 550
Cincinnati, OH 45209.

There is no cost for members to attend and guests are $15.

Following is a list of recent AMA Market Research SIG session topics:

  • Aligning Research & Strategy
  • Building Customer Centricity into Marketing
  • Changing Landscape of Marketing Research
  • Designing More Engaging Online Questionnaires
  • Eye Tracking
  • Hispanic Research
  • Mobile Marketing Research
  • Qualitative Research
  • Social Media Marketing Research
  • Supplier vs. Client Side Marketing Research
  • Using Routers to Engage Respondents
  • Using Secondary Research

Leadership:

 Mike Cook, Adjunct Associate Professor of Marketing at the University of Cincinnati and Managing Consultant, Anactics Consulting, LLC.

For questions regarding the SIG, please contact Mike  at 513-549-2771 or at mpcook@anactics.com.

 

 Brian Lamar,  Director of Insights at EMI Research Solutions and an MMR graduate from the University of Georgia.

You can reach Brian at 513-618-4248 or at brian.lamar@emi-rs.com.

Check out our upcoming events page to register for an upcoming meeting.

Upcoming B2B Marketing Event

Apr 26

Marketing Research SIG

April 26 @ 7:45 am - 9:00 am

Thanks to our Sponsors:

 

officekey-web150

EMI-home