January 2018 Forecast: Content with 100% Chance of Context

It’s back! AMA Cincinnati is proud to present the second annual Content Marketing Month in January 2018 with in-person learning opportunities that will allow participants to develop new skills, gain different perspectives, and return to their content strategy refreshed and energized for the new year.

#CMM2018 Theme: Get Contextualized

#CMM2018 will help your content marketing efforts transcend past churning out that 45th eBook and into a space where your content marketing can come alive.

What can you expect? The amazing programming you’re accustomed to (Signature Speaker Series and Shared Interest Groups) plus an optional workshop designed to create a place for you to fail forward and challenge yourself with a fun excitement.

Who should attend #CMM2018?

  • Large marketing teams and/or content developers on cross-functional teams
  • Small marketing teams/Teams of 1
  • Content developers (freelance, agency, etc.)
  • Creative professionals
  • Product managers
  • Brand managers
  • Event Managers
  • Event Producers
  • Meeting Planners
  • Production Companies

#CMM 2018 Events

Each event includes both a Member ticket/price and a Guest ticket/price. Register on Eventbrite.

SIGNATURE SPEAKER SERIES: Experience Content Marketing Fireside Chat – January 19
11:30 a.m. – 1:15 p.m. at the Cintas Center

Megan Smale, Digital Marketing Strategist with O’Keeffe, will lead a fireside chat exploring how brands and organizations can bring content to life through experiential marketing techniques.

Our special guests from content marketing and experiential marketing community will share their creative work, strategies to leverage events to drive content, and ways to maximize engagement with your target audience. You’ll learn how the experts approach experience-driven marketing, and take away tools to help you bring your brand or organization to life whether you’re a team of one or a team of many.

Announcing the #CMM2018 fireside chat panelists:

  • Jeffrey Miller, Experiential Brand Strategist
  • Emily Stowe, Senior Event Marketing Manager, 3CDC
  • Tarek Kamil, CEO, Cerkl
  • Natalie Adler Skarzynski, Digital Marketing Manager, Astute Solutions
  • Jason Snell, Partner / Creative, We Have Become Vikings
  • Brandon Hickle, Partner / Creative, We Have Become Vikings 

 

WORKSHOP: The Content is Contextual – January 11
5:30 p.m. – 7:30 p.m. at Graydon Law Firm (OTR Office at 1421 Main St.)
Speaker: Jeffrey Alan Miller, Megan Smale
Integrating content marketing and experiential marketing sounds great, but how do you actually execute it? Using a local organization as a test case, we’ll explore how to develop opportunities to bring your brand story alive through in-person events. We’ll also work through how to create a content marketing calendar that correlates and leverages live events. 

Eventbrite - November, 2017 SIGs

Our Shared Interest Groups (SIGs) are getting into the #CMM2018 spirit, too, with all meetings focusing on some aspect of Content Marketing.

January 10: Digital SIG – Crafting a Content Marketing Plan? Don’t Forget Your Distribution Strategy
11:30 a.m. – 1:30 p.m. at OfficeKey Rookwood
Speaker: Matthew Dooley, founder and CEO, dooley media
We spend so much time creating crisp, beautiful content but little to no time thinking about how to get it into the hands of the right people. It’s easier and cheaper than ever to blast your content into the world via social media, but this also means that every channel is highly competitive. Rise above the rest with content creation and distribution tips from Matthew Dooley, who has published over 60,000 pieces of social media content since 2011.

January 16: Sales & Marketing Leadership SIG – Why SEO is Actually All About Content Marketing
7:45 a.m. – 9:15 a.m. at OfficeKey Rookwood
Speaker: Carolyn Dickerson, Digital Marketing Consultant
Good SEO integrates with content marketing to drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfill your business purpose. Your content needs to be written in the right language — the language your customer or user is using when searching. Learn how to find out what keywords users search to find products and services and what keywords competitors leverage to make their products and services more visible in search engine results. The tricky part is applying those keywords to your website and internet marketing strategy so that they bring you customers. You can weave targeted keywords into every aspect of website and internet marketing to increase brand awareness, leads, and revenue.

January 18: B2B Marketing SIG – How to Work with Bloggers and Influencers on Native Advertising Campaigns
7:45 a.m. – 9:15 a.m. at OfficeKey Rookwood
Speaker: Marcelina Robledo, Robledo Media Consulting
Marketers are always struggling with ways to optimize their engagement with their audience. Working with bloggers and influencers who have a loyal following can be an efficient way to connect directly to the desired audience, especially with native advertising campaigns and affiliate marketing.

January 24: Marketing Research SIG – Making Content Relevant to the C-Suite: Luxottica Retail’s Story
7:45 a.m. – 9:15 a.m. at OfficeKey Rookwood
Speaker: Chris Grabarkiewicz-Davis PhD – President, Client Intelligence, LLC
In 2013, Luxottica Retail’s executives approached Chris with a challenge: how could the businesses get smarter about investing in activity that will deliver brand and business growth?  The resulting journey included integrating marketing, insights, copy tests, operations, and external data to forecast business results.   By including insights and copy test scores we were able to show that great content drove great business results. This had a dramatic impact on how they created content, they evolved from inconsistent content development processes to a consistent one with strong business results. Come hear Chris speak and learn the steps Luxottica’s insights and marketing team took to get organizational buy-in, more effective marketing, and stronger business results.

Eventbrite - November, 2017 SIGs