B2B Marketing SIG
How to Create an Effective PR Campaign
Facilitator: Ernie Dimalanta, CEO & Founder of Dimalanta Design Group
Properly maintaining your organization’s communication to the public is essential for your brand’s perception in the marketplace. So how well do your PR strategies and campaigns really reflect that communication to your customers? Do you often find yourself feeling like you don’t even know where to start? A lack of control over your own communication puts the perception of your company in the hands of the public—and that’s not a good thing.
This seminar will course through Dimalanta’s 6 trademark Out&Out Marketing® philosophies to construct a solid, easy to craft, yet effective PR strategy that will work across multiple industries.
Attendees can expect to learn how to:
- Create content and messaging that’s relevant to their target market
- Develop a campaign that sits within a specific budget
- Bring awareness to their organization and events
- Execute with a disciplined approach
Ernie Dimalanta is the CEO & Founder of Dimalanta Design Group as well as creator of Out&Out Marketing® philosophies. He is passionate about leadership and enjoys studying the art and science of motivation. Inspiring others to achieve to the best of their ability is what motivates Ernie. After realizing that many small to medium-sized businesses face similar marketing challenges – namely, lack of time, knowledge and resources to promote their brand – Ernie developed a the proprietary Out&Out Marketing® Strategy. If he wasn’t working in the world of marketing, Ernie says he likely would be serving in ministry. Ernie and DDG employees enjoy supporting and volunteering with a variety of non-profit organizations, including Habitat for Humanity of Greater Cincinnati.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsors!