B2B Marketing SIG
Facilitator: Pete Healy, Bounding Bear Strategy
We’ve all snoozed through presentations that we knew contained important information – if only we could ferret it out of the endless stream of complicated graphs and charts. A few of us have even been guilty ourselves of inflicting such presentations on innocent people. In this session Pete Healy will walk through five design principles for presenting data in ways that interest and engage, using the example of a data-rich presentation made to audiences of busy and skeptical brand marketers. Best of all, you’ll be able to apply these principles immediately, reducing the cost of all the coffee your next audience might otherwise have to drink to stay awake.
Who’s this “Pete” guy?
I’m a music major who somehow slid into marketing. A NorCal boy happily transplanted to NKY for the last 10 years. Relentless curiosity and a passion for trying new things led me to become a marketer with broad experience on both the brand and agency sides, but always focused on getting, serving, and keeping loyal customers. My experience extends to both consumer and trade marketing, both CPG and B2B marketing, and with particular expertise in the food & beverage industry and their suppliers. Excruciating details at https://www.linkedin.com/in/petehealyky; full rant on the primacy of strategy at www.boundingbearstrategy.com.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Thanks to our sponsor!