16
March
7:45 am — 9:15 am
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

B2B Marketing SIG

Topic: 5 Key Google Analytics Reports for B2B Marketers
Facilitator: Pam Castricone, InfoTrust

Pam will lead a discussion covering Google Analytics (GA) channels and channel grouping configuration, clever event tracking, pageview reporting with content groups, and deciphering user navigation. She will discuss some of the popular GA reports as well as some underrated gems.
Pam will also answer GA questions from the group so join us and bring your Google Analytics questions.
Pam Castricone is an Analytics Consultant with InfoTrust with a passion for analytics and data science. She has a B.S. in Mathematics and a M.S. in Statistics. In her spare time, she enjoys trying new restaurants, hanging out in bookstores, and going to shows and concerts.

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.

 

 

Eventbrite - March, 2017 SIGs

 

Thanks to our sponsor!

officekey-web150

Details

Date:
March 16
Time:
7:45 am - 9:15 am
Event Categories:
,
Organizer:
AMA Cincinnati Chapter

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.