20
April
7:45 am — 9:15 am
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

B2B Marketing SIG

Topic: Website Redesigns & Platform Migrations: How to Minimize the Loss of Organic Traffic, Leads, and Sales
Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook


The thought of redesigning or migrating a website can seem like a daunting task. With so much at stake, it can be easy to put off due to the fear of lost traffic, leads, and/or sales. Any migration has a high possibility of experiencing a dip in rankings, traffic, and leads. The benefits are worth it since with proper planning you can expect to see an improvement.

 

Learn the process Carolyn Dickerson has used on over 850 websites to prepare a website for migration or to identify website redesign or migration issues that have caused a decrease in traffic or leads.

 

Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook & VP of Special Interest Groups for the Cincinnati Chapter of the American Marketing Association

Carolyn has an MBA from Thomas More College and is a Certified Technical Trainer. She uses her management, sales and marketing skills to solve problems, maximize opportunities and grow brands. She has managed 100+ projects ranging from $100K-$2.5 M on budget and on time, 1000+ hours of presenting and training on a wide variety of subjects including website migration, digital marketing, SEO, lead generation, social media and other emerging digital tactics. She is an experienced B2B marketer across various industries.

 

 

Eventbrite - April, 2017 SIGs

 

Thanks to our sponsors!

 

 

 


officekey-web150

Details

Date:
April 20
Time:
7:45 am - 9:15 am
Event Categories:
,

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.