B2B Marketing SIG
Topic: Website Redesigns & Platform Migrations: How to Minimize the Loss of Organic Traffic, Leads, and Sales
Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook
The thought of redesigning or migrating a website can seem like a daunting task. With so much at stake, it can be easy to put off due to the fear of lost traffic, leads, and/or sales. Any migration has a high possibility of experiencing a dip in rankings, traffic, and leads. The benefits are worth it since with proper planning you can expect to see an improvement.
Learn the process Carolyn Dickerson has used on over 850 websites to prepare a website for migration or to identify website redesign or migration issues that have caused a decrease in traffic or leads.
Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook & VP of Special Interest Groups for the Cincinnati Chapter of the American Marketing Association
Carolyn has an MBA from Thomas More College and is a Certified Technical Trainer. She uses her management, sales and marketing skills to solve problems, maximize opportunities and grow brands. She has managed 100+ projects ranging from $100K-$2.5 M on budget and on time, 1000+ hours of presenting and training on a wide variety of subjects including website migration, digital marketing, SEO, lead generation, social media and other emerging digital tactics. She is an experienced B2B marketer across various industries.
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