B2B Marketing SIG
Facilitator: Steve Farfsing, Partner, 6Gates LLC
Sometimes a Marketer has not been a salesperson. And sometimes Salespeople bully Marketers. And sometimes Salespeople don’t want to reveal all they know. So what is a Marketer to do? How do you get on the same page? It’s a dance we have all been exposed to.
In this discussion, Steve will give examples from his experience of how he overcame the situation many times. He will lead a discussion about useful tactics and wisdom needed to take on the challenge.
Steve Farfsing, partner in 6Gates LLC, has a strong background in Marketing, Sales, and Sales Training. As co-founder and partner of ProspectStream software and owner and founder of RevenueStream Caribe call center (a Caribbean based call center), Steve teaches people at all levels, in both sales and marketing organizations, to think differently about how people perform and achieve results. He has also developed proprietary processes including the OPEN Prospecting System, the CPN questioning model, and strategies for every aspect of cold calling/business development. His focus is on performance improvements, best practices implementation, knowledge base management, accelerated learning, process improvement, accelerating business growth, improving sales management and analytics, and the success rate of sales people
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
Members – Free!
Guests – $15
Thanks to our sponsors!