B2B Marketing SIG
Topic: How to turn a business into an everyday resource
Facilitator: Sarah Sampson & Jackie Koopman, Account Managers, Vehr Communications
|In the airport parking business, cost and convenience comes first. With several competitors in most of its markets, Fast Park demonstrates added value to customers by holding contests and giveaways, engaging in community service and serving as a trusted travel resource. Join us for a casual conversation as we discuss our learnings and challenges when it comes to engaging customers on and off the lot.
Sarah Sampson, account manager at Vehr Communications – Sarah strives to find creative ways to bring clients’ stories to life, whether it’s media relations, social media strategy, event coordination or content marketing. In addition to helping clients create winning recipes for their campaigns, she is known around the office for her own superb baking skills.
Jackie Koopman, account manager at Vehr Communications – With a diverse client base, Jackie understands that effective communication starts with understanding your audience and trying to tell a story that’s meaningful and relevant. From consumer goods to health care, Jackie tells stories through content marketing, media relations, social media strategy and special event planning.
About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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