B2B Marketing Community
Topic: Forget Sales & Marketing Alignment – Sales & Marketing Combinement is What Matters
Facilitator: Brian Vass, VP Sales & Marketing Technology, Paycor
You’ve heard it all before – strong sales and marketing alignment leads to higher win rates, increased retention rates, faster growth, more profit, and so on. Yet most leaders struggle to successfully align their sales and marketing teams. Join Brian Vass as he describes Paycor’s journey from an unaligned team to a highly aligned team that is fueling the company’s aggressive growth. Paycor’s model has been praised by analysts, industry leaders, and practitioners as a fresh approach to driving results. Brian will share real-world examples that are driving strong sales and marketing alignment, including:
- Paycor’s untraditional team structure
- Real-world examples of activities and campaigns
- Technology’s role in the process
Facilitator: Brian Vass, Vice President, Sales & Marketing Technology, Paycor
Brian is a modern sales & marketing leader with a passion for leveraging people, process, and technology to drive revenue growth. He has a track record of spearheading change and enabling teams to perform at their highest potential. In the five years he’s been with Paycor, Brian was instrumental in building a revenue-focused marketing team, implementing CRM and Marketing Automation, and creating a combined sales and marketing operations team. He is a frequent speaker at Dreamforce, Marketo Summit, and other industry events.
Outside of work, Brian spends most of his time chasing around his two boys (10 and 13), coaching their sports teams, and playing tennis and platform tennis (weird winter sport played outside in cold and snow).
About this Community: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment. Meetings are held on the 3rd Thursday of the month.
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