09
November
11:30 am — 1:30 pm
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

Digital Marketing SIG

Topic: Video Content Creation: What You Need to Know
Facilitators: Molly Berrens, Founder, and Casey Williams, Senior Producer, with Spotted Yeti Media

Video is a driving force for content marketers. Currently, 87 percent of online marketers are using video content, and one third of online activity is spent watching video. However, how can you leverage video more effectively? What should you have prepared before you seek out a video production agency?

 

Molly Berrens and Casey Williams will discuss best practices for hiring a professional video production agency versus doing it yourself, and describe how companies can create great video content that appeals to your audience. Whether you’re tackling video on your own or working with a pro, they’ll explore what it takes to shoot, edit, and deliver video that engage your audience.

 

Molly Berrens, Founder, Spotted Yeti Media

 

Molly’s production experiences include corporate, commercial, nonprofit, entertainment, and live events.  A proud graduate of Ohio University, her professional journey began in New York City at Lucky Duck Productions owned by renowned news journalist Linda Ellerbee and continued on to BMW’s in-house video production department. Upon returning to Ohio, she worked in Columbus as Senior Production Manager for a multimedia and live event company. There, she further developed her skills in producing and directing, working with such clients as T-Mobile, Rascal Flatts, and the Columbus Blue Jackets Foundation. In 2010, Molly began freelancing as Play on Productions, LLC and traveled to Tanzania with Village Life Outreach Project before beginning Spotted Yeti.

 

Casey Williams, Senior Producer, Spotted Yeti Media

 

Casey began his career as a high school English teacher, sharing his love of compelling stories, characters, and language. He told his own stories through music as a songwriter, cowriting and recording two albums. In order to follow his passion for music and audio engineering, Casey entered the Electronic Media program at the University of Cincinnati’s College Conservatory of Music. While there, he developed a love for video production and upon graduation, spent ten years at Cincinnati Children’s Hospital Medical Center, creating video and interactive content for employee education. While there, Casey earned his MBA at Xavier University with a concentration in Marketing. In 2013, Casey co-founded an education technology startup that graduated from the UpTech accelerator in Covington.

 

 

Eventbrite - November, 2016 SIGs

 

Thanks to our partners!

 

 

 

officekey-web150

 

 

silverpopnewweb

 

 

Details

Date:
November 9, 2016
Time:
11:30 am - 1:30 pm
Event Categories:
,
Organizer:
AMA Cincinnati Chapter

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.