Digital Marketing SIG
Topic: Video Content Creation: What You Need to Know
Facilitators: Molly Berrens, Founder, and Casey Williams, Senior Producer, with Spotted Yeti Media
Video is a driving force for content marketers. Currently, 87 percent of online marketers are using video content, and one third of online activity is spent watching video. However, how can you leverage video more effectively? What should you have prepared before you seek out a video production agency?
Molly Berrens and Casey Williams will discuss best practices for hiring a professional video production agency versus doing it yourself, and describe how companies can create great video content that appeals to your audience. Whether you’re tackling video on your own or working with a pro, they’ll explore what it takes to shoot, edit, and deliver video that engage your audience.
Molly Berrens, Founder, Spotted Yeti Media
Molly’s production experiences include corporate, commercial, nonprofit, entertainment, and live events. A proud graduate of Ohio University, her professional journey began in New York City at Lucky Duck Productions owned by renowned news journalist Linda Ellerbee and continued on to BMW’s in-house video production department. Upon returning to Ohio, she worked in Columbus as Senior Production Manager for a multimedia and live event company. There, she further developed her skills in producing and directing, working with such clients as T-Mobile, Rascal Flatts, and the Columbus Blue Jackets Foundation. In 2010, Molly began freelancing as Play on Productions, LLC and traveled to Tanzania with Village Life Outreach Project before beginning Spotted Yeti.
Casey Williams, Senior Producer, Spotted Yeti Media
Casey began his career as a high school English teacher, sharing his love of compelling stories, characters, and language. He told his own stories through music as a songwriter, cowriting and recording two albums. In order to follow his passion for music and audio engineering, Casey entered the Electronic Media program at the University of Cincinnati’s College Conservatory of Music. While there, he developed a love for video production and upon graduation, spent ten years at Cincinnati Children’s Hospital Medical Center, creating video and interactive content for employee education. While there, Casey earned his MBA at Xavier University with a concentration in Marketing. In 2013, Casey co-founded an education technology startup that graduated from the UpTech accelerator in Covington.