Digital Marketing SIG
Topic: How to Identify and Nurture Brand Advocates
Facilitator: Matthew Dooley, Founder & CEO, Dooley Media
Establishing a page and pushing out content is half of the battle. The other half is putting your brand in the hands of people who are better connected, oftentimes better at telling your story, and carry more trust with the people you want to reach.
Matthew Dooley, who has crafted and executed influencer programs for Taste of Belgium and Mitchell’s Salon & Day Spa, will show you how to invite and nurture a growing list of socially connected brand builders who are ready to recruit your next wave of customers.
Bio – Matthew Dooley is a Cincinnati native whose life is all about connecting, innovating and giving back. In late-2010, he founded dooley media, a social media studio that helps brands get attention by being thoughtful about how they give it. Matthew developed the social media curriculum at Xavier University and has been teaching both MBA and undergraduate students for the past 6 years. He recently served as an editor for Social Media Marketing for Dummies and his opinions are regularly featured in major media outlets, including AdAge and Smartbrief. Matthew spends his spare time hanging out with his family. Connect with him on LinkedIn @MatthewRDooley
About this SIG: We have an especially robust and active Community of Digital Marketers in Cincinnati, highly engaged in AMA Cincinnati’s Shared Interest Group (SIG). Together we explore today’s Digital Marketing environment, including internet marketing, online advertising, web design and website development, Search Engine Optimization (SEO), mobile marketing, and social media.
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