Digital Marketing SIG
Topic: When should you redesign your website and how can you prepare?
Facilitator: Jim Molloy, Vice President of Interactive Development at DeanHouston
With the growth and evolution of web technologies, in addition to the ever-changing ways in which we now consume digital content, businesses struggle to keep their digital presence fresh and relevant.
Despite the potential marketing value of a website, many of today’s businesses lack the depth of internal resources and the breadth of web development expertise to keep their content current and useful. Moreover, when they finally do make the decision to freshen their site, they are often unsure which way to turn to get the process started.
In this presentation and collaborative discussion, Jim will offer insights on the Whys, Whens and Hows of significant website updates, with the goal of demystifying the process.
Jim Molloy, Vice President of Interactive Development at DeanHouston. With a background in graphic design, Jim expanded into web design and development in the late 1990s. Today, he leads a team of web and multimedia designers, programmers, and digital project managers – helping B2B clients better connect with their customers through digital interfaces and multimedia.
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media. Meetings are held on the 2nd Wednesday of the month.
Members – Free!
Guests – $15