Digital Marketing SIG
Topic: Mobile Ad Targeting – Leveraging GPS Technology to Reach Your Audience
Facilitator: Ken Marmer, VP of Strategic Relationships, Advent Media Group
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion – that’s more than 50% of all digital ad spend. Since the use of mobile devices have become an accepted part of consumer’s everyday lives, it’s time for marketers to up the ante on their mobile media campaigns by using mobile retargeting. It’s not necessary to retarget every single person who visits your mobile website. Learn how you can narrow your mobile retargeting campaigns to cover the demographics most likely to benefit from your products or solutions to increase conversions.
Ken Marmer, VP of Strategic Relationships at Advent Media Group, works with businesses to deliver a powerful message to their target audience. AMG Digital uses mobile ad retargeting to reach segmented audiences by location, interest, and much more. Advent Media Group offers access to over 50 Exchanges worldwide with full transparency and real-time control.
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media. Meetings are held on the 2nd Wednesday of the month.
Members – Free!
Guests – $15