Digital Marketing SIG
Topic: How Organizations can use Snapchat to Engage with their Audiences
Facilitator: Kelly Bennett, Manager of Social Media and Marketing Strategy, Miami University
Think your brand doesn’t need to be on Snapchat? Curious how to use the platform? Snapchat is considered to be a genuine content provider, and innovative organizations are now thinking differently about the popular social media platform and blazing a path for others to follow to capture the essential younger demographics. Kelly Bennett will walk through Snapchat and share examples of how brands can successfully engage with their audiences on this disappearing social media app.
You’ll learn how to:
- Develop fresh content that speaks to Snapchat’s core audience
- Build brand trust through a deeper understanding of millennials
- Create games and contests that are effective and engaging
- Use various Snapchat tools to create original and attractive messages
- Measure the success of your Snapchat efforts
Kelly Bennett, Manager of Social Media and Marketing Strategy at Miami University scored her dream job fresh out of college when she accepted a position to manage the social media at her alma mater, Miami University. Building the program from the ground up she has found great success by experimenting with the latest and greatest social media platforms to reach both potential and current students, as well as alumni. Miami University’s social media presence has been recognized by multiple organizations including “The Top 100 Best and Most Collaborative U.S. Colleges” (Huffington Post), “Which Are the Most Social Colleges?” (Mashable) “The 70 Most Popular American Universities on Instagram” (Nitrogr.am), “Photo Sharing 101: 4 Colleges Using Instagram” (Ed Tech Magazine), “Top 10 Colleges Pinning on Pinterest” (Online Colleges), and “The 10 Most Impressive College Pinterest Pages” (Best Colleges Online). Twitter: @KellyABennett
Please note for May 11 only we have a new location:
OfficeKey – Blue Ash Location
4555 Lake Forest Drive, Ste. 650 Cincinnati, OH 45242
About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media. Meetings are held on the 2nd Wednesday of the month.
Members – Free!
Guests – $15