10
August
11:30 am — 1:30 pm
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
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Digital Marketing SIG

Topic: Building, Managing and Leveraging Online Communities
Facilitator: Gary De Jesus, Co-Founder and Brand Strategist at YBG Ventures

Don’t underestimate the power of a community. Businesses know a strong community can drive growth. Digital technology has become an integral part of the marketing budget, and companies want to know how they can build and leverage communities digitally.

 

Digital communities give your business the power to interact and build strong relationships with your consumers, and it’s easy to say you need an online community, but how do you actually build and leverage one?
In this presentation and collaborative discussion, Gary will offer insights on how you can build these online communities, how to maintain them, and how you can leverage them to drive company growth.

 

Facilitator: Gary De Jesus, Co-Founder and Brand Strategist at YBG Ventures
Gary has been building and launching brands for over 30 years. He earned a Bachelor of Arts from Harvard University and a Masters in Marketing and Finance from New York University’s Stern School of Business. With his seven years in fashion design at Macy’s, 18 years in brand management at P&G, his time spent in an agency at MKTG and his experience teaching classes at Northern Kentucky University, Gary hasn’t just been a part of the launch of global brands, but he’s conceived, developed, launched and managed successful ones, too. During his time at P&G, Gary developed and leverage multiple word of mouth communities. Gary believes every brand is perfectly designed to achieve the results it deserves. He’s taking everything he’s learned during his career and reapplying it in ways to build brands confidently.

 

For questions or suggestions for the Digital Marketing SIG, please contact Carolyn Dickerson, dickersoncs@live.com or call 859-466-7760 or Jimmy Caccamo, caccamoj1@gmail.com

About this SIG: Focused exploration of today’s Interactive environment, including Internet marketing, advertising, web design, development, mobile marketing, and social media. 

 

Cost:
Members – Free!
Guests – $15

 

Eventbrite - August, 2016 SIGs

 

Thanks to our sponsors!
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Details

Date:
August 10, 2016
Time:
11:30 am - 1:30 pm
Event Categories:
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