The Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) presents our inaugural Ignite! Regional Conference this year, concentrating on the heart of the marketing matter: Customer Experience.
From insights and influence to innovation and advocacy, all marketing roads lead back to the Customer Journey. In pursuit of DIFFERENTIATION and DELIGHT, we employ our best listening and communications skills, make promises that matter and deliver on them, infuse our organizations with the Voice of the Customer (VOC), operationalize the optimal experience, be who they want us to be and yet represent exactly, authentically who we are. NO BIG DEAL, right? It’s a tall order – all consuming and ever evolving – with obstacles and opportunities at every turn.
Join us on Friday, September 22 as we take a walk in the customers’ shoes. What do they need and want? Where and how do they buy? What do they expect from product and services providers? How are we different from the other guy? What makes us special, easy to do business with… valuable? Where does nurturing turn into a sale and vice versa? What are the tools we can use to communicate with, understand, and convert our customers? How deeply into the experience does the digital world dig? (Hint – we think it’s all the way!)
With several iconic Keynote Speakers, deep-dive track sessions and workshops, peer networking, and a dynamic, interactive Experience Lounge, you will walk away inspired, empowered, equipped and ready to make an immediate impact on YOUR Customers’ Experience.
Announcing Ignite 2017 Keynote Speaker, Presenting The Six Laws of Customer Experience: Jen Rodstrom, CCXP Customer Experience Transformist, Temkin Group
Jen is a Certified Customer Experience Professional. She’ll be speaking to her extensive experience as a customer experience practitioner and a market research professional. Her areas of expertise include customer insight, voice of the customer, text analytics, and all facets of market research involving customer satisfaction, new product design, and benchmarking studies.
Prior to joining Temkin Group, Jen was a key contributor to the development and implementation of customer experience programs at Constant Contact. Here, she brought a higher level of analytic depth and understanding to the company’s voice of the customer insights, which increased the credibility, reach, and effectiveness of its customer experience initiatives. In an earlier role at Bose Corporation, Jen designed and managed an extensive voice of the customer research program that was used across all of Bose’s North American sales channels, including retail, call center, online, and customer service.
Tweet at @Jen_Rodstrom and share in our excitement in bringing her here to CIncinnati!
Register today to secure your spot to see Jen, and our other iconic Keynote Speakers, participate in deep-dive track sessions and workshops, and more.
MEMBERS: Register by June 15th to receive 50% off!
REGULAR Early Bird Rates (15-20% off) available until August 1st