26
October
7:45 am — 9:00 am
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

Marketing Research SIG

TopicHow the 4 Drivers of BeSci Crack the Code on the Millennial Mind
Facilitator: Hunter Thurman, President, Thriveplan

Hunter Thurman will present a recent study on Millennial Men and Women that brings a wealth of knowledge from the world of academic behavioral science to bear in order to explain the WHYs of perceptions among young adults, and provides tangible, use-it-today guidance on how to breakthrough and win with Millennial consumers and shoppers. Access to the study summary deck will also be provided, and attendees are welcome to use this fresh perspective in their own work.

 

Facilitator:Hunter is the Founder and President of Thriveplan: The Innovation Lab that shows brands how to innovate and grow where strategy is driven by Behavioral Science. Breakthrough techniques, like the BeSci Survey, leverage reams of established data from the world of academia, framed to explain WHY people do what they do – and predict behavior – like never before possible.


About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.

 

 

Eventbrite - October, 2016 SIGs

 

Thanks to our partners:

 

 

 

EMI-home

 

 

 

officekey-web150

Details

Date:
October 26, 2016
Time:
7:45 am - 9:00 am
Event Categories:
,

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.