Marketing Research SIG
Topic: How the 4 Drivers of BeSci Crack the Code on the Millennial Mind
Facilitator: Hunter Thurman, President, Thriveplan
Hunter Thurman will present a recent study on Millennial Men and Women that brings a wealth of knowledge from the world of academic behavioral science to bear in order to explain the WHYs of perceptions among young adults, and provides tangible, use-it-today guidance on how to breakthrough and win with Millennial consumers and shoppers. Access to the study summary deck will also be provided, and attendees are welcome to use this fresh perspective in their own work.
Facilitator:Hunter is the Founder and President of Thriveplan: The Innovation Lab that shows brands how to innovate and grow where strategy is driven by Behavioral Science. Breakthrough techniques, like the BeSci Survey, leverage reams of established data from the world of academia, framed to explain WHY people do what they do – and predict behavior – like never before possible.
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
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