Marketing Research SIG
Topic: Basic Biometrics for Emotion and Attention: Facial Expression Coding and Mobile Eye Tracking
Facilitator: Michael P. Cook, PhD., Anactics Consulting LLC
There will be a brief demo of several biometric research technologies and a discussion of applications for consumer insights and shopper research.
Our facilitator, Michael P. Cook, PhD., is a Consumer Psychologist, researcher and consultant who has been active in consumer and organizational behavior, research methodology, and marketing and advertising for over 30 years. He is currently an Associate Professor of Marketing (Adjunct) at the University of Cincinnati where he teaches marketing research, consumer behavior and shopper marketing; and is owner of a marketing consulting company, Anactics Consulting LLC
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
AMA Members – Free!
Non-members – $15
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