Marketing Research SIG
Topic: Would You Answer These Questions?
Facilitator: Susan Frede, Lightspeed Research
Bad survey design is a huge issue in our industry. It leads to less engaged respondents and survey dropouts. Even worse it causes people to stop doing surveys entirely.
Join us to identify the issues in multiple real world survey question examples and discuss how to improve the survey taking experience.
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
AMA Members – Free!
Non-members – $15
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