26
April
7:45 am — 9:00 am
OfficeKey Conference Room in Rookwood Tower
3805 Edwards Road

Cincinnati, OH 45209 United States
Loading Events
  • This event has passed.

Marketing Research SIG

Topic: Insights From A Smart Phone Deprivation Study With 15-Year-Olds
Facilitator:
Michael Mercier, President, Insightful Alliance

Last Summer we conducted 6 focus groups with 15-year-olds who had been deprived of digital screen access during their two week stay at local summer camps.  We examined their usual phone habits, their reactions to learning that they would be deprived of their smart phones while at camp, and their reflections on the experience at the end of two weeks.  In this presentation we will discuss the insights we yielded from this exploratory research, and the new initiatives that emerged from it.  We then will facilitate an open group discussion regarding what these insights may suggest for a future in which digital screen access is becoming increasingly ubiquitous.

Michael Mercier is President of Insightful Alliance, a market research firm, and Screen Education, a nascent non-profit dedicated to helping society keep digital screen use in balance.  He has research experience in a variety of industries, including education, athletic wear, publishing, healthcare, information technology, restaurants, financial services, insurance, museums, and software, among others. In addition to market research, he has held positions in product management, marketing, sales, and consulting.  He is the former Technology Editor for QRCA’s “Views”, a market research magazine. He holds degrees from the University of Michigan, the University of Cincinnati, and Vassar College.

 

About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.

 

 

Eventbrite - April, 2017 SIGs

 

Thanks to our partners:

 

 

 

EMI-home

 

 

 

officekey-web150

Details

Date:
April 26
Time:
7:45 am - 9:00 am
Event Categories:
,

Connect with AMA Cincinnati on social media:

Interact on the AMA Cincinnati Facebook Page to share your opinions and connect with others in the marketing community.

Follow @AMACincinnati to keep up with all the hot topics in marketing. Or join the conversation with the hashtag #AMACincinnati.

Join the AMA Cincinnati LinkedIn Group and follow our Company Page to connect with your peers, participate in timely discussions, and build your network.

Subscribe to the AMA Cincinnati YouTube Channel to view video updates.