Marketing Research SIG
Topic: Moving from Charts to Infographics: Making Data Actionable for Everyone
Facilitator: Steve Ross, VP Business Development, Dapresy
Dapresy provides a highly visual data reporting software for market research and customer experience management. Using flexible dashboard design, Dapresy helps their Agency and Enterprise end clients bring insights to life. Dapresy was built by market researchers for market researchers who are looking to move beyond Powerpoint and Excel. In this session, we will show several examples of creative dashboard output including live interactive demos.
Bio: Steve Ross is a career market researcher who joined Dapresy in 2016. His experience includes 20+ years at TNS most notably as Global Account Director managing their largest global account, P&G. Steve has experience dealing with all aspects of MR and client engagement. In addition to his experience at TNS, he also worked in global account roles at GfK and focused on concept optimization and forecasting at Affinnova (subsequently purchased by Nielsen).
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
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