Marketing Research SIG
Topic: Finding a Consumer in a Haystack – How to uncover low incidence shoppers for survey work
Facilitator: Bob Goodwin, Practice Leader, Infoscout
Bob Goodwin is Senior Director and Practice Leader at InfoScout where he leads the Consumer Electronics vertical in addition to several key CPG relationships. Prior to joining InfoScout, Bob held executive positions at IRI and The NPD Group.
About this SIG: Forum for marketers and marketing researchers to network and discuss innovation, marketing research trends, and methodologies. Meetings are held on the 4th Wednesday of the month.
Thanks to our partners: