Sales & Marketing Leadership SIG
Topic: Optimizing Big Data for Profitable ROI
Facilitators: Bryan Holland, Partner, Holland Advertising: Interactive, Joe Wendt, President, Inner Join Technologies
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, famous early 20th century retailer, made that astute observation – but that was then and this is now. Holland Advertising: Interactive and Inner Join Technologies combine their extensive expertise and will share how they systematically manage big data in a strategic way to determine what marketing dollars are working and what’s not working.
Small to mid-size family owned and privately held businesses are often reluctant to make game changing advertising and marketing investments because they are uncertain as to how their spending will deliver business building results. Bryan will discuss the 7 steps in The Holland Data ROI Optimizer and share what it means to test, measure, learn and fine-tune for optimal ROI success.
We will utilize case studies – one being our savvy client, Kaeser & Blair Promotional Products. This will highlight how the smart application of data analytics and creative execution can drive an optimal marketing ROI, ensuring that every dollar of marketing investment is working and delivering meaningful results.
Bryan Holland, Partner at Holland Advertising: Interactive
Holland is one of Cincinnati’s original advertising/marketing agencies celebrating 80 years of client success stories. This year Bryan was proud to announce the business his grandfather started is now the oldest, continually run family owned agency in the country. The reason for the success can be best summed up by their strategic brand focus of delivering fresh ideas, experienced execution and Greater ROI for every client.
Bryan earned his MBA from Xavier University and has been successful in building clients’ business by strategically crafting their brand story based on their unique selling proposition. Then, he puts his team into motion to create and execute ROI Marketing Plans integrating traditional and digital marketing tactics that deliver results. Holland has worked with many great Cincinnati family and privately held companies such as Cintas, Jeff Ruby’s Culinary Entertainment, Towne Properties and Kaeser & Blair to name a few. Holland’s strength and expertise lies in the retail, healthcare and business-to-business space.
Joe Wendt, President of Inner Join Technologies
Joe is the founder and driver of Inner Join Technologies, the fast-growing data analytic and web-based process improvement company. Clients choose to work with Inner Join because of their expertise in delivering deeper knowledge, customized data solutions and measureable technology ROI. He is a graduate of the University of Kentucky and brings over 12 years of data integration, business intelligence, CRM, best customer profiling and application development experience to the Holland team.
Joe loves taking overlooked pieces of information and molding them into valuable, strategic assets for his clients both large and small. A few of his clients include: University of Kentucky, Steinhauser, Inc., AGI Architecture, Hello New Products and the Cincinnati Reds. Additionally, he sat on a Major League Baseball (MLB) advisory board, using customer data to increase revenue.
About this SIG: Leadership and community opportunity for Sales Leaders and Marketing Professionals that meets on the 3rd Tuesday of the month.
Thanks to our event partners!