Topic: The Content Formula – 10 Steps To Content Marketing ROI
Presenter: Michael Brenner, CEO of Marketing Insider Group
So many businesses struggle with the question of how to demonstrate marketing ROI. In today’s digital world, we don’t have to put up with marketing that doesn’t produce measurable results.
Content Marketing has emerged as a discipline to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.
Join this session to learn the approach any business can use to quantify the return on marketing through a consistent content marketing approach.
In this presentation you will learn how to:
- Build the business case for content marketing
- Find the budget to establish a new content marketing program
- Measure content marketing ROI success in business terms.
- 10 actual calculations any business can use to show real content marketing ROI
Friday, January 27, 2017
11:30 a.m. – 1:15 p.m.
Cintas Center at Xavier University
About Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.
Thanks to our Content Marketing Month Partner!
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