15
November
11:30 am — 1:15 pm
Cintas Center
Xavier University, 1624 Herald Avenue

Cincinnati, OH 45207 United States
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Signature Speaker Series

CMOs Are From Mars, CIOs Are From Venus: How They Obtain Objectives From Different Orbits

“Digital” is everywhere. CMOs want to leverage it to connect with customers. CIOs want to provide great response times and keep the company secure. How do marketing and technology departments get on the same page to improve their businesses? How do they advocate for one another?

Join us on WEDNESDAY November 15 at the Cintas Center as we partner with The Circuit to bring you an engaging discussion between CMOs and CIOs to talk about what the future looks like.

The panelists will be discussing the intersection of marketing and technology departments and how to maintain that healthy friction, from being a scaling small business to a large corporation.  For marketers, this will be a great chance to gain more empathy and understanding for the more technological teams. Learn how these two companies communicate across their marketing and technology divisions as they continue to scale and grow.

Our panelists include:

Jennifer Howard, Sr. Director, Marketing Execution at Cincinnati Bell

Jennifer has two decades of Sales & Marketing experience in fast-paced technology industry. Creative individual by nature with a passion for technology, both of which have happened to merge remarkably with her career. In the past 3 years Jennifer directed the launch of 3 websites, the implementation of multiple marketing automation platforms, integrations with CRM and CMS, launched social media platforms and more. She’s also proud of having coached and developed a talented staff of creative resources including graphic designers, copywriters, content managers, digital marketing managers and more.

 

Kevin Murray, Sr. Vice President and Chief Information Officer at Cincinnati Bell

Kevin is responsible for Information Technology strategy planning, development and operations for the company. He is also responsible for the company’s Enterprise Program Management office and Process Improvement group. Mr. Murray has been employed at Cincinnati Bell since 2001 and has held several positions during his tenure. Prior to his current position, Mr. Murray held technology leadership roles over teams that supported the organization’s network operations, its financial systems and the company’s wireless subsidiary

 

Summer Crenshaw, CMO of tilr

With over 15 years of proven branding, marketing and operating experience in the startup space, working with a high-performing sales team and Fortune 500 clients, Summer has delivered dynamic ideas to organizations’ consumer and employment branding strategies. She has extensive knowledge in the human capital and digital marketplaces having worked in both the online recruitment industry and agency space.

 

Luke Vigeant, CTO of tilr

As the CTO of tilr corporation, Luke is responsible for all aspects of technology development, ensuring that the technology supports the business’s overall goals. As tilr works to launch its MVP, Luke currently manages a team of fifteen including developers, engineers, designers and business strategists.

 

Thanks to our partners!

 

 

 

 

 

 

Eventbrite - CMO/CIO Summit 3.0 - November 15, 2017

Details

Date:
November 15
Time:
11:30 am - 1:15 pm
Event Category:
Event Tags:

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