23
March
11:30 am — 1:15 pm
Cintas Center
Xavier University, 1624 Herald Avenue

Cincinnati, OH 45207 United States
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Signature Speaker Series

Topic: Predicting the Turn: How Marketers Prepare for the Future
Presenter: Dave Knox, co-founder of the Brandery and former CMO for Rockfish

When AMA Cincinnati first met Dave Knox, it was shortly after he’d switched over from Procter & Gamble to be the CMO of Rockfish. Digital marketing was at the forefront of the marketing industry. Brands and companies were just beginning to embrace Facebook and Google was taking up a bit portion of budgets.

 

It was a marketing playground.

 

Fast forward to today…digital is a business model, and marketing is just one tool in the toolkit. Through these waves of change, the role of the marketer has thus been elevated. In an interview with Forbes, Dave describes the marketer as someone who should be able to “sense consumer insights” and “develop a sense of how and when the future of your industry is going to happen.”

 

So how do we anticipate disruption and lean into change—like digital—that can radically disrupt or threaten businesses? How do we keep our companies relevant? How do we predict the future of our industry, and spread that knowledge throughout our organization?

 

Join us on March 23rd to learn what Dave has taught the world’s largest companies and apply it to your role: How to foresee the future of your industry and respond to new competitive challenges.

 

As a brand marketer, venture investor, and startup advisor at The Brandery, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award.

 

The first 50 registrants for this event will receive his book, included with registration.

As a brand marketer, venture investor, and startup advisor at The Brandery, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. 

 

Eventbrite - November, 2017 SIGs

Here’s what a couple of Dave’s clients had to say about the value of his perspectives and guidance:

“Dave Knox challenged us to think differently about everything – exposing us to new start-ups, technologies, and engagement techniques. Most importantly, he encouraged us to NOT follow our own rules but TO follow the rules of our target audience if we want to be invited to play in their sandbox. Working with him is exciting, scary, but ALWAYS delivers the right results.”
Heather Shultz, VP Participant Marketing at Fidelity Investments

“Dave’s talk is packed with current and relevant examples of how the game is changing between big companies and start-ups. The lessons are clear, and so too is the overarching lesson that the competitive advantages are shifting, and winners must prioritize the speed in new business models.”
Chris Foley, SVP / Chief Marketing Officer at Pepperidge Farm

 

About Dave Knox

As a brand marketer, venture investor, and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List.

 

Dave was named to the iMedia 25 Class of Digital Innovators, by Cincinnati Business Courier as the CMO of the Year in the inaugural C-Suite Awards, and as a 40 Under 40 by both AdAge and the P&G Alumni Network. Dave is a frequent keynote on digital innovation and disruption, including appearances at SXSW, TEDx, Back End of Innovation, NRFtech, Brand Innovators, AdTech NYC, and the iMedia Summit.

 

He is the co-founder of The Brandery – one of the top 10 startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners.

 

Details

Date:
March 23
Time:
11:30 am - 1:15 pm
Event Category:
Event Tags:

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