16
October
11:30 am — 1:15 pm
Horseshoe Casino
1000 Broadway Street

Cincinnati, OH 45202 United States
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Signature Speaker Series

Topic: The CMO/CIO Summit: The Convergence of Marketing & Technology & Its Critical Impact
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Join the Cincinnati AMA on October 16th at the Horseshoe Casino as it partners with The Circuit for the October Signature Speaker Series event. These two local authorities on marketing and information technology respectively have combined forces to present a luncheon panel of CMOs and CIOs.

There is a lot of ‘noise’ in industry trade publications these days about the changing dynamics of the roles of CMOs and CIOs in our businesses and what amounts to an increasing need for them to work together.

It is certainly true that the evolution of technology has created new frontiers for marketing. And also true is that it has created plenty of both challenges and opportunities for CMOs and CIOs.

As CMOs and CIOs strive to leverage new business opportunities stemming from new technology they inevitably make decisions that impact all of our jobs, regardless of what our role is in our company.

For these reasons the two organizations have pulled together a panel comprised of marketing and information technology business leaders so that we can ask them first-hand about the trends that have created this change, how their roles are changing and how it is impacting their working relationships in terms of collaboration.

Takeaways and learning from the panel discussion will likely include answers to the following questions:

  • What are the key trends that are driving the closer linkage between marketing and information technology, and what kinds of challenges are those trends creating for businesses? Why is it important to address these issues now?
  • How are the roles changing for CMOs and CIOs? What are the new competencies required for CMOs and CIOs and their respective organizations as marketing becomes more technology-enabled and information technology becomes more integrated with marketing? Will this mean an evolution of existing C-level roles or will new C-level roles emerge, and if so, what would those responsibilities include?
  • What are the most critical areas of collaboration between CMOs and CIOs, and how is that collaboration managed? How is trust built in order to create a true partnership?
  • What does the future look like for marketing and technology? What about for CMOs and CIOs?

The distinguished panel of participants currently includes the following Cincinnati area leaders in marketing and information technology.

Panel Moderator:

  • Matt Nitzberg – Chief Growth Officer, ThinkVine

CMO Panelists:

  • John Eklund – VP, Marketing – Pro Mach
  • Alan See – CMO – CMO Temps
  • Jeff Borcherding – Senior Vice President of Marketing – Astute Solutions

CIO Panelists:

  • Tom Scheper – VP, Information Technology – Pro Mach
  • Ralph Watkins – VP of Technology – Pure Romance
  • Jeremy Shubert – Chief Information Officer – Aero Fulfillment Services

See bottom of page for bios of panelists.

_____________________________________________________

When:
Friday, October 16, 2015

Where: NEW LOCATION!

horseshoeemail


1000 Broadway Street

Cincinnati, OH  45202

Time:
11:30 – 12:00 p.m. – Registration/Networking
12:00 to 1:15 p.m. – Lunch & Panel discussion

Cost:

AMA and The Circuit Members
EARLY BIRD: $35 with reservations by 10/13
Regular Pricing: add $5 after 10/13

Guests
EARLY BIRD: $45 with reservations by 10/13
Regular Pricing: add $5 after 10/13

Students
$25 – AMA Student Members
$30 – Student Guests

Lunch entree:

Sautéed Chicken Breast with Apples, Leeks and Cous Cous, Rolls and Butter, Chocolate Mousse Cup

-or- Vegetarian Meal – Portabella Raviolis, Creamy Marinara, Green Beans, Rolls and Butter, Chocolate Mousse Cup

THIS EVENT IS SOLD OUT!

Event Sponsors:

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Chapter Sponsors:

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Moderator Bio

Matt Nitzberg – Chief Growth Officer – ThinkVine

As Chief Growth Officer, Matt Nitzberg leads ThinkVine’s commercial strategy as well as Marketing and Sales. Over his career, which has included key marketing and commercial leadership roles at P&G, Borden Foods, and dunnhumby, Matt has driven insight-led growth for brands and retailers across a wide range of categories, sectors, and countries. His expertise spans marketing, media, sales, digital, big data, analysis, and path-to-purchase understanding. He has advised clients in the U.S., Latin America, Europe, and Asia.

Panelist Bios

Alan See – Principal & Chief Marketing Officer – CMO Temps

Alan See is Principal and Chief Marketing Officer of CMO Temps. He is the Cincinnati AMA’s 2015 Marketing Pinnacle Award winner for Content Marketing, and recognized by Forbes as one of the “Top 50 Most Influential CMOs on Social Media.” Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. He holds BBA and MBA degrees from Abilene Christian University.

Jeff Borcherding – Senior Vice President, Marketing – Astute Solutions

Jeff Borcherding leads marketing and sales development for Astute Solutions, a SaaS provider of consumer engagement solutions.  Jeff previously built and led the marketing function at Paycor, where his team was twice named Cincinnati AMA’s Marketer of the Year.  A former P&G brand manager, Jeff earned a B.S. in finance from Indiana University and an MBA from the Kellogg School of Management at Northwestern University.

John Eklund – Vice President, Marketing – Pro Mach

John Eklund has over 17 years of business experience and joined Pro Mach in 2002. Mr. Eklund is responsible for the Company’s strategy and efforts in marketing, advertising, communications, branding, market research, and new products. Mr. Eklund initiated the brand management strategies including the “powered by Pro Mach” campaign and developed the ProLead cross-lead incentive programs. Prior to joining Pro Mach he worked in the oil and gas industry as the Marketing Communications Director for Brammer Engineering.

Mr. Eklund earned his M.B.A. from Louisiana Tech University and his B.S. degree in Marketing from Louisiana State University in Shreveport. He currently serves on the Business Intelligence Committee for the Packaging Machinery Manufacturers Institute.

Thomas J. Scheper – Vice President, Information Technology – Pro Mach

Tom Scheper has over 30 years of experience defining, leading, and managing successful IT initiatives. For the past 10 years Mr. Scheper has managed overall IT operations for Pro Mach; including system migration and integration projects for over fifteen acquisitions. Mr. Scheper’s focus on delivering true business value from strategic and well implemented IT investments has helped Pro Mach to more than triple in size since 2005.

Ralph Watkins -Vice President, Technology – Pure Romance, Inc.

A new edition to the Circuit and the CIO Circle, Ralph Watkins brings 17 years of experience spanning multiple industries and several leadership roles. Mr. Watkins is currently serving as the Vice President of Technology for Pure Romance, Inc., a Cincinnati-based direct sales company. In 2015 Mr. Watkins received Lead Cincinnati magazine’s IT Leadership Award.

Jeremy T. Shubert – Chief Information Officer – Aero Fulfillment Services

Jeremy Shubert’s experience in technology spans nearly 20 years across the Retail, Financial, Healthcare, and Logistics industries.  As CIO of Aero Fulfillment Services, he is focused on building innovative digital products that will raise the bar for clients, giving them new tools to grow and make their businesses more efficient.

Jeremy holds his B.S. degree in Marketing from Butler University; an M.B.A. in eCommerce from Georgia State University; and an Executive M.B.A. from the University of Notre Dame.  He is an active member of the Circuit and CIO Circle and was awarded LEAD Cincinnati’s “IT Leadership Award Class of 2014”.

Details

Date:
October 16, 2015
Time:
11:30 am - 1:15 pm
Event Category:

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