When marketing and technology come to the table together to enable and expand sales growth, the opportunities are enormous, but so are the hurdles. The pace of innovation and the promise of digital transformation drive marketers to push for technology solutions and funding, while the same technologies present security and integration challenges for IT, and steep learning and adoption curves for sales teams and the broader enterprise.
For the customer-centric organization, collaboration between marketing and IT is critical for optimization of User Experience, Customer Experience, eCommerce, CRM, and Content Delivery. With ROI and productivity at stake and a chance to move both functions closer to the revenue stream, our CMO/CIO panel explores shared potential at the new heart of revenue generation.
- Cathy M Coletts, is Director of IT for Cincinnati Sub-Zero Products, and responsible for research, selection, approval, purchase, implementation, development and maintenance of IT used throughout all 3 divisions of the organization (Medical, Industrial, and Testing). She plans and administers the strategic long term IT goals, policies and procedures throughout the organization; analyzes the needs of each department and establishes priorities for implementing the use of IT to accomplish business objectives. She manages the INFOR “Visual” ERP system for Manufacturing, Sales CRM system, the Quality Management system and the underlying SQL database infrastructure. Cathy has worked for major organizations including the Department of Energy, Lockheed Martin, Gannett and USA Today. She has a Bachelor’s degree in Computer Science, and a Masters degree in Business Administration.
- Abbey Dryden, is the Vice President of Marketing and Project Management for Tire Discounters, the nation’s 8th largest retailer of tires, wheels and automotive services. Abbey leads development of all Communications, Design, Promotions and Program Implementation, as well as the Project Management. At Tire Discounters, she led the expansion of media across digital, social, search, outdoor, radio, TV and PR, and re-launched the website and a new CRM program. Previously, she worked on iconic brands such as Pampers, Dawn Professional and Sunglass Hut, during her tenure at Procter & Gamble Co. and Luxottica Retail North America. She is known for her expertise with customer loyalty programs, digital and driving retention through CRM. She received her MBA from Thomas More College.
- Jason Ruebel, is the VP Brand Strategy at Paycor, a high-growth SaaS Human Capital Management and Payroll company. His responsibilities include leading innovation in branding, product marketing, and voice-of-customer. Jason got his start in the pre-2000 “dot com” era helping high-end consumer retailers transform their selling proposition to take advantage of the emerging digital medium. At Possible, he spent 14 years as a change agent, strategist, and business leader for anchor clients such as P&G, Abbott, ConAgra Foods, and US Bank. He went on to serve as Chief Integration Officer at Northlich, consulting on brand strategy and architecture for regional and national health systems, manufacturing companies, and retail brands. He also served as VP, Operations & Strategy at LISNR, a SaaS startup.
- Andrew Simon, is Vice President, Marketing & Corporate Development at Health Carousel LLC, the 33rd largest healthcare staffing firm in the US, recognized as the second fastest growing healthcare staffing firm in the country, listed on the Inc. 5000 list, and named as the fastest growing company in Cincinnati. Andrew oversees marketing (brand management, digital marketing, lead generation, customer experience), corporate development (M&A target identification & screening, negotiations, due diligence, integration), and corporate strategy (where to play / how to win choices). Health Carousel has earned an AMA Cincinnati Pinnacle Award, and a Genius Award by the American Staffing Association. He served as a manager in Deloitte’s Strategy Practice, and earned an MBA from the Fuqua School of Business at Duke University and a bachelor’s degree from Bates College.
- Glenn Warden, is a Principal and the Chief Information Officer at Bahl & Gaynor Investment Counsel. He provides strategic leadership for a secure, robust, and innovative technology environment. His responsibilities include overall firm management and strategic vision with regards to, managing software applications, IT support and network operations, data center management, database infrastructure, hosted and cloud environments, security, disaster recovery, and online presence as it relates to website, social and online forums and advertisement. He has served externally in various positions, including; the steering committee for CIO Circle, the strategic committee for The Circuit, and the strategic planning committee for the Cincinnati Nature Center. His accomplishments and experience granted him nomination in 2015 as “most innovative CIO in Cincinnati,” by the Business Courier.
- Zhen Tao, is the CTO at Paycor. He is responsible for Product Management, Product Development and IT. During his time at Paycor, he partnered with the rest of the leadership team to double the revenue growth rate with a significantly strengthened SaaS product suite. Prior to Paycor, Zhen held various leadership positions in Product and Technology, including VP of Product Management and Product Development at Intuit, Sr. Director of Product Management and Product Development at Solera and Director of Product Development at ADP. Zhen holds an MBA in Finance and Entrepreneurial Management from the Wharton School, University of Pennsylvania, a MS degree in Computer Science from Kansas State University and a BS degree in Physics from Peking University.
- Matt Nitzberg is the Founder of Value for Growth LLC, through which he advises early stage companies operating in the consumer, shopper, and audience insights space. He is also Chief Growth Officer at ThinkVine, helping brand and retail executives increase the productivity of their marketing plans and strengthen their brands. Within ThinkVine, Matt is accountable for commercial strategy, and for leading Marketing and Sales. Matt spent 11 years at dunnhumby. And earlier, he served in various marketing roles at P&G, Borden Foods and IRI. The American Advertising Federation recognized Matt as Cincinnati’s 2014 Ad Person of the Year. Matt received his MBA from UNC at Chapel Hill, and his BA in Psychology from Purchase College, part of the SUNY system.
JUST ADDED – Get LOUD in Fast Paced Facilitated Discussion Groups
Stay for an extra 75 minutes (1:45 – 3:00 p.m.) to visit multiple topics in highly engaged, dynamic, energetic groups of marketing and technology peers to talk best practices, challenges and opportunities in the areas of marketing automation, sales enablement, content management systems, website management/hosting, security/privacy, and more.
Member cost: FREE! Guests: just $15
Coffee will be served
Thanks to our event partner!
WEDNESDAY, October 19, 2016
11:30 am – Networking
12:00 – 1:15 pm – Lunch and Summit
Cintas Center at Xavier University
1624 Herald Avenue, Cincinnati, OH 45206