Friday, September 22, 2017
Get Fired Up About Customer Experience!
The Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) presents our inaugural Ignite! Regional Conference this year, concentrating on the heart of the marketing matter: Customer Experience.
From insights and influence to innovation and advocacy, all marketing roads lead back to the Customer Journey. In pursuit of DIFFERENTIATION and DELIGHT, we employ our best listening and communications skills, make promises that matter and deliver on them, infuse our organizations with the Voice of the Customer (VOC), operationalize the optimal experience, be who they want us to be and yet represent exactly, authentically who we are. NO BIG DEAL, right? It’s a tall order – all consuming and ever evolving – with obstacles and opportunities at every turn.
Join us on Friday, September 22 as we take a walk in the customers’ shoes. What do they need and want? Where and how do they buy? What do they expect from product and services providers? How are we different from the other guy? What makes us special, easy to do business with… valuable? Where does nurturing turn into a sale and vice versa? What are the tools we can use to communicate with, understand, and convert our customers? How deeply into the experience does the digital world dig? (Hint – we think it’s all the way!)
With several iconic Keynote Speakers, deep-dive track sessions and workshops, peer networking, and a dynamic, interactive Experience Lounge, you will walk away inspired, empowered, equipped and ready to make an immediate impact on YOUR Customers’ Experience.
WHO SHOULD ATTEND
|Chief Marketing/Customer/CX Officers and senior executives who want to stay current with the latest practices|
|B2B Owners and Managers who need to understand how to gain and leverage CX Insights, and impact CX|
|B2C Product/Brand Managers who rely upon and affect Customer Experience through innovation and positioning|
|Marketers responsible for applying Customer Insight, expressing Voice of the Customer, and influencing CX|
|Researchers responsible for collecting and analyzing Customer Insight / Voice of the Customer|
|Aspiring Marketing, CX and Insights professionals and students who are ready to up their game|
|CX Community Members who will benefit from networking with the Midwest’s marketing and CX leaders|
AGENDA OVERVIEW (Details coming soon!)
|Registration, Breakfast, Networking in the Experience Lounge|
|“Playing the Field” Track (Choose one of 3-4 Breakout Sessions – panel, workshop, case study, etc. addressing early stages of customer journey|
|“Love Me Love Me Not” Track (Choose one of 3-4 Breakout Sessions – panel, workshop, case study, etc. addressing early-mid stages of customer journey|
|Extra Time to Network in the Experience Lounge|
|“Fanning the Flames” Track (Choose one of 3-4 Breakout Sessions – panel, workshop, case study, etc. addressing full lifecycle stages of customer journey)|
|Reception in the Experience Lounge|
LETTER TO YOUR BOSS
Need help getting your boss on board? We’ve created a letter template you can customize to tell your boss all about this exciting opportunity to ignite your customer experience!
Download our letter template here, and use it as a starting point to discuss this professional development opportunity with your employer.
CALL FOR SPEAKERS
We are actively developing the best possible agenda for you. To supplement our direct outreach, we are are seeking top speakers and facilitators on top CX topics, and creating track options to represent content across the Customer Journey throughout the day.
Contact Us with ideas, requests or proposalsContact us to become a speaker >
CALL FOR PARTNERING SPONSORS
As a 501c3 non profit organization, AMA Cincinnati depends on the support and participation of our Partnering Sponsors. We offer customized Partnership packages at multiple sponsorship levels to ensure the optimal exchange of value, and are seeking Partners who have expertise, technologies and services in the Customer Experience arena to engage with us on all aspects of the Ignite conference, and beyond!Contact us to be a sponsor >