Friday, September 22, 2017
Ignite! CX Conference Speakers
Vice President, Communications & Media, 84.51°
A seasoned analytics professional, Dawn Shirley has a career’s worth of experience developing targeted communications solutions for some of the world’s most recognizable consumer packaged goods brands.
As Vice President, Communications & Media at 84.51°, Shirley is responsible for developing client engagement strategies to maximize participation and value creation for retailer and the company’s consumer packaged goods clients. By influencing and implementing emerging 1:1 media solutions, Shirley contributes to overall business development within the grocery industry.
Prior to joining 84.51°, Shirley served as the Vice President, Communications & Media at dunnhumbyUSA. Previously, she served as Director, Analytical Consulting at Catalina Marketing Corporation, where she developed and delivered client ready analytical presentations that facilitate in-store communication. Shirley also spent more than six years at Information Resources, Inc. (IRI), most recently serving as Director, Client Service and Consulting, leading a team that developed the first multi outlet, OSA-based solution to provide projected data for Hispanic and African American market tracking. She began her career at Convergys serving in various marketing roles of increasing responsibility.
Shirley is a member of the 84.51° business network Leadership Team and active on the Network of Executive Women’s Cincinnati Leadership Team as their Event Planning Content Chair. She earned a Bachelor of Business Administration in Management and Marketing from the University of Cincinnati.