Friday, September 22, 2017

Ignite! CX Conference Speakers

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Sherwood MacVeigh

Director of Strategy, Hyperquake

Sherwood MacVeigh: 20+ years navigating the world of business and branding – merging business, communication and psychology backgrounds, she has been driven to create a new cohesive world that sees branding as the way of moving people that ultimately moves business.

Whether she’s working on Global brands such as Tide, Downy, Juvederm, Latisse or more local ones such as Snyders of Hannover, Bush Beans, or Luvs, she is in constant search for why a brand exists, the promise and emotional connections it makes with people and how it will evolve.

With four children, one dog and one husband- she is constantly asking “why” but not for all the obvious reasons.