Author: Chris Grabarkiewicz-Davis
Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.

Walnut Hills Redevelopment Fund - Content Marketing Month

Author: Claire Motz
As part of Content Marketing Month, AMA Cincinnati partnered with the Walnut Hills Redevelopment Foundation for a one-night workshop to generate content ideas to address some of the main marketing issues they’re facing.

Content Marketing (programming all month!)

Topic: The Content is Contextual
Speaker: Jeffrey Alan Miller

Celebrate excellence in Marketing at the 2017 Pinnacle Awards.

Author: AMA Cincinnati
AMA Cincinnati announces the 2017 Pinnacle Awards Master of Ceremonies–or should we say, MASTERS of Ceremonies!?

Author: AMA Cincinnati
AMA Cincinnati congratulates the selected finalists for our 2017 AMA Pinnacle Awards. Please join us on June 8 at the Transept OTR to find out who wins!

Author: Sarah Tsai
From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren’t able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.

Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

By: Suzanne Buzek
Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.

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