Author: Sarah Tsai
From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren’t able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.

Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

By: Gina Bonar, AMA Cincinnati President At the turn of the year (just halfway through our “Chapter year”), we see in the Cincinnati Marketing community a universe of opportunity and a force to be reckoned with. In 2016, we invited you to join AMA Cincinnati on a new Brand journey, go deep exploring our shared…

Author: Dennis Devlin
I could not be prouder of what AMA Cincinnati has achieved during my board tenure, including recognition from the AMA Support Center through the Chapter Excellence Awards program. Here’s my take on our recent sweep of the awards.

AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.

Author: Lauren Lutz
Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.

Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.

Author: Jimmy Caccamo, YBG Ventures
Just because you build an online community for your brand, doesn’t mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.

Author: Dennis Devlin
Dennis Devlin recently had the distinct pleasure of participating in experience design collaborative innovation workshops held at AMA’s Chicago offices. Here’s his account of the experience.

Author: Tyler Grote, Health Carousel
AMA Cincinnati has offered 2016 Pinnacle Award Winners and Finalists to contribute to the AMA Cincinnati blog to share details and insights about their award-winning projects. Passport USA won Runner Up in Best Use of Social Media.

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