5 Ways IGNITE! 2022 Will Help You Unravel the CX Mystery
Marketing and customer experience (CX) are set to come together as AMA Cincinnati presents IGNITE! 2022 on Friday, Sept. 23 at Northern Kentucky University in Highland Heights, Kentucky.
Marketing and customer experience (CX) are set to come together as AMA Cincinnati presents IGNITE! 2022 on Friday, Sept. 23 at Northern Kentucky University in Highland Heights, Kentucky.
Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.