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Should Marketers Care About Customer Experience?

Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

2020-09-30T23:18:33-04:00September 17th, 2018|All Blog Posts, Customer Experience, Ignite!, Sales & Marketing|
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