Sales Enablement Archives - AMA Cincinnati

Nobody Cares About Your Product: Switching from a Product-First to Consultative Mindset

Author: Natalie Adler Skarzynski All too often, B2B companies market and sell their offerings with a product-first mindset. So how do you change your mindset from "product-first" to a consultative approach?

Amy Mersch2020-09-03T20:42:22-04:00May 10th, 2019|All Blog Posts, Customer Experience, Sales & Marketing|

How CMOs Envision AI in the Customer Experience

Author: Meghann York AI is making its way into marketing departments across the world, and some marketers are starting to see that they can’t function without it.

Amy Mersch2020-09-30T23:18:33-04:00November 4th, 2018|All Blog Posts, Customer Experience, Sales & Marketing|

Sales Enablement: How We Give Sales Their Mojo Back

Author: Simcha Kackley Sales people are losing their mojo around the world. Learn more about the importance of sales and marketing alignment using focused strategies and tactics.

amacincinnati2020-06-20T18:26:12-04:00October 28th, 2018|All Blog Posts, Customer Experience, Sales & Marketing|