Author: Travis Nipper
As we settle into the 2017-2018 chapter year, the fire is roaring, fueled by our biggest endeavor in recent memory. Lead by Immediate Past-President and Conference Chair, Gina Bonar, our Ignite! Regional Conference was a one-of-its-kind event.

Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

By: Branden Middendorf
We are on the brink of a huge transition aimed to change the way we consume media: Virtual Reality.

Author: Jimmy Caccamo, YBG Ventures
Just because you build an online community for your brand, doesn’t mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.

Brian Lamar, Mike Cook
How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,

Author: Pat Frew
The Job Transition Shared Interest Group is abundant with opportunities to network with local marketers and recruiters that benefit all who attend.

Have you ever felt that the results of consumer research were “shelved”? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.

Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.

When it comes to understanding Snapchat, no need to look further than a college campus–let alone the Manager of Social Media & Marketing Strategy of one.

From Matt Fischer’s vantage point, business is good, and the economy is strengthening.

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