Author: Sarah Tsai
When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an “Om …

Author: Eric Brown
What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities–and how you can say goodbye to the typical abysmal 2 percent response rate.

Have you ever felt that the results of consumer research were “shelved”? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.

Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.

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