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OfficeKey Conference Room in Rookwood Tower

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3805 Edwards Road
Cincinnati, OH 45209 United States

Past Events

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January 2016

Digital Marketing SIG

Topic: Website Security
Facilitator: Kevin Saffer, Partner and Director of Technology, US Digital Partners

Sales & Marketing Leadership SIG

Topic: Why Sales Is Content Marketing’s Best Friend
Facilitator: Megan Smale, Marketing Manager, The Devine Group

Business-to-Business SIG

Topic: Using your information to inform and keep your customer
Facilitators: Matt Strippelhoff, CEO, Red Hawk Technologies LLC, Mike Langer, VP Business Development, Red Hawk Technologies LLC

Marketing Research SIG

Topic: Three Way to Kill Strategic Thinking or Five Habits to Get You Promoted to Vice President!
Facilitator: Carol Shea, President, InsightsCentral

February 2016

Digital Marketing SIG

Topic: Building a Content Strategy for People, Not Robots
Facilitator: Allison Chaney, Founder and Managing Director of Bare Knuckle Digital (A Red212 Agency), Digital Marketing Director of Red212

Sales & Marketing Leadership SIG

Topic: Omnibound Approach to B2B Lead Generation
Facilitator: Mike Murphy, COO of Acadia Lead Management Services

Business-to-Business SIG

Topic: B2B Marketing—Succeed by going beyond the basics
Facilitator: Chris Ryan, Vice President Client Services, DeanHouston, Inc.

Marketing Research SIG

Topic: Marketing Research Hot Topics
Facilitator: Brian Lamar, EMI Research Solutions

March 2016

Digital Marketing SIG

Topic: When should you redesign your website and how can you prepare?
Facilitator: Jim Molloy, Vice President of Interactive Development at DeanHouston

Sales & Marketing Leadership SIG

NEW Topic: 8 Drivers of Sales Performance
NEW Facilitator: Don Gray, President, Sales Engineering Group

Business-to-Business SIG

Topic: LinkedIn: The Major Changes of 2015 and What they Mean for your Business
Facilitator: Crystal Thies, LinkedIn Ninja

Marketing Research SIG

Topic: Would You Answer These Questions?
Facilitator: Susan Frede, Lightspeed Research

April 2016

Digital Marketing SIG

Topic: Mobile Ad Targeting – Leveraging GPS Technology to Reach Your Audience
Facilitator: Ken Marmer, VP of Strategic Relationships, Advent Media Group

Sales & Marketing Leadership SIG

Topic: Building the Natural Doorways Between Sales and Marketing: Alignment, Relationships, and Leadership
Facilitator: Andrea Dale, Executive Coach, To The Point

Business-to-Business SIG

Topic: Questions Marketers should ask Salespeople
Facilitator: Steve Farfsing, Partner, 6Gates LLC

Marketing Research SIG

Topic: Basic Biometrics for Emotion and Attention: Facial Expression Coding and Mobile Eye Tracking
Facilitator: Michael P. Cook, PhD., Anactics Consulting LLC

May 2016

Sales & Marketing Leadership

Topic: What is Content Marketing and Why is it important to you?
Facilitator: Kelli Pettigrew, VP and Partner, Leap Agency

Business-to-Business SIG

Topic: Sales Metrics that Matter to Marketing
Facilitator: Steve Farfsing, Partner, 6Gates LLC

Marketing Research SIG

Topic: Not Your Grandma’s Focus Group – how mobile can build rich and rapid insights
Facilitator: Neil Ursic, Former Digital and Innovation Director at 84.51

June 2016

Digital Marketing SIG

Topic: How Marketers Can Partner With Influencers to Amplify Their Brand’s Message
Facilitator: Lauren Lillis, Media Content Planner, Curiosity Advertising

Business-to-Business SIG

JUNE SIG CANCELLED

Sales & Marketing Leadership

Topic: LinkedIn from the Sales Manager’s Perspective
Facilitator: Crystal Thies

Marketing Research SIG

Topic: Incorporating Playification Into Data
Facilitator: Natasia Malaihollo, Chief Hacker/Founder, WYZERR

July 2016

Business-to-Business SIG

Topic: Wine Branding’s Magic Ingredients
Facilitator: Nick Ursini, Customer Driven Marketing LLC

Marketing Research SIG

Topic: Using Consumer Research to Drive Organizational Change
Facilitators: Stacy Dye and Elysha Haigis

August 2016

Digital Marketing SIG

Topic: Building, Managing and Leveraging Online Communities
Facilitator: Gary De Jesus, Co-Founder and Brand Strategist at YBG Ventures

Business-to-Business SIG

Topic: Is your website turning off your customers and prospects?
Facilitator: Suzanne Parkey, Owner, Parkey Design

Marketing Research SIG

Topic: Game Changer: Preparing Future Corporate Insights Leaders
Facilitator: Carol Shea is President of InsightsCentral

September 2016

Digital Marketing SIG

Topic: Virtual Reality: Give Your Consumer the Ultimate Storytelling Experience
Facilitator: Branden Middendorf, co-founder of Gear5 Media and Gamemaster.me,

Business-to-Business

Topic: 360 degree approach to optimizing tradeshow leads
Facilitators: Mitch Tidman, Founder, Palladium Marketing and Don Lamping, Director of Sales Operations, Zimmer/Biomet

Sales & Marketing Leadership SIG

Topic: What Small Business Can Learn from Big Business Messaging?
Speaker: Rob Tuttle, Teradata Global Account Manager for the P&G Account

Marketing Research SIG

Topic: The Latest in Behavioral Science
Facilitator: Teri Hall, Vice President, Directions Research

October 2016

Digital Marketing SIG

Topic: Basic Training: Ad Fraud 101
Facilitator: Jeff Fosco, Cleriti

Sales & Marketing Leadership SIG

Topic: Driving Sales Productivity in Today’s Competitive World
Facilitator: Don Gray, President Sales Engineering Group

Business-to-Business Marketing SIG

Topic: How can predictive analytics help marketers optimize their marketing programs and budget?
Facilitator: Larry Porter, UC Center for Business Analytics

Marketing Research SIG

Topic: How the 4 Drivers of BeSci Crack the Code on the Millennial Mind
Facilitator: Hunter Thurman, President, Thriveplan

November 2016

Digital Marketing SIG

Topic: Video Content Creation: What You Need to Know
Facilitators: Molly Berrens, Founder, and Casey Williams, Senior Producer, with Spotted Yeti Media

Sales & Marketing Leadership SIG

Topic: Optimizing Big Data for Profitable ROI
Facilitators: Bryan Holland, Partner, Holland Advertising: Interactive, Joe Wendt, President, Inner Join Technologies

Business-to-Business Marketing SIG

Topic: How can we use Design Thinking to be more innovative?
Facilitator: Allison Rogers, Director of Marketing, Merrick

January 2017

Digital Marketing SIG

Topic: Making Sales
Facilitator: Sarah Tsai, Digital Marketer, Cleriti

Sales & Marketing Leadership SIG

Topic: Using Social Media to Drive Leads
Facilitators: Nathan Engels, Senior Engagement Strategist – Northlich

Workshop 1

Topic: On Point Ideation & Creating

Business-to-Business Marketing SIG

Topic: Getting the most out of LinkedIn
Facilitator: Matthew Dooley

Marketing Research SIG

Topic: Managing Emotional Reactions During Interviewing
Facilitator: Michael Mercier, President, Insightful Alliance

Workshop 2 Copy

Topic: On Target Execution & Measurement

February 2017

Digital Marketing SIG

Topic: How to turn your website into revenue
Facilitator: Allison Chaney, entrepreneur and digital marketing expert

Business-to-Business Marketing SIG

Topic: Make Your Data Interesting
Facilitator: Pete Healy, Bounding Bear Strategy

Sales & Marketing Leadership SIG

Topic: Sales & Marketing: Developing a Relationship from Scratch
Facilitators: Megan Smale, Marketing Manager for Exact Media, Joey Levers, Retail Account Executive

Marketing Research SIG

Topic: Clearing the Murky “Alphabet Soup” of the Latest Consumer Generations
Facilitator: Dennis Devlin, Consumer Clarity

March 2017

Business-to-Business Marketing SIG

Topic: 5 Key Google Analytics Reports for B2B Marketers
Facilitator: Pam Castricone, InfoTrust

Sales & Marketing Leadership SIG

Topic: Sales Pipeline-Why is it necessary and what should it do?
Facilitator: Steve Mulch, President Veritas Training Group

Marketing Research SIG

Topic: A New Methodology for Measuring Consumers’ Influence on Social Media: Comparing Millennials to other Generations
Facilitator: Aron Levin, Ph.Dm Northern Kentucky University

April 2017

Digital Marketing SIG

Topic: What is working and not working in Digital?
Facilitators: Jeff Fosco and Kendra Ramirez

Sales & Marketing Leadership SIG

Topic: Control Your Message to Drive Demand and Create Sales Opportunities
Facilitator: Dan O’Keeffe, President O’Keeffe Agency

Business-to-Business Marketing SIG

Topic: Website Redesigns & Platform Migrations: How to Minimize the Loss of Organic Traffic, Leads, and Sales
Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook

Marketing Research SIG

Topic: Insights From A Smart Phone Deprivation Study With 15-Year-Olds
Facilitator: Michael Mercier, President, Insightful Alliance

May 2017

Digital Marketing SIG

Topic: Best Practices for Live Streaming
Facilitator: Tom Gelehrter, President & Founder, 4th Floor Creative

Sales & Marketing Leadership SIG

Topic: How do you maximize search efforts to improve lead conversions?
Facilitator: Jerrod Swanton, Upward Brand Interactions

Business-to-Business Marketing SIG

Topic: Phone Calls and Chat – The New “It” Leads
Facilitator: Anne Baum, Search Marketing and Analytics Lead, Global Cloud

Marketing Research SIG

Topic: Building market research from your target demographic
Facilitator: Michele Majewski, Assistant Research Manager, Gorilla Glue

June 2017

Digital Marketing SIG

Topic: Agile Marketing Operations
Facilitator: Michael Hiles, Founder/CEO, Intellig8

Sales & Marketing Leadership SIG

Topic: Take Your Content from Ordinary to Extraordinary
Facilitator: Judi Ketteler

Marketing Research SIG

Topic: Moving from Charts to Infographics: Making Data Actionable for Everyone
Facilitator: Steve Ross, VP Business Development, Dapresy

July 2017

Business-to-Business Marketing SIG

Topic: How to turn a business into an everyday resource
Facilitator: Sarah Sampson & Jackie Koopman, Account Managers, Vehr Communications

Marketing Research SIG

Topic: Taking the Eenie Meenie Miney Mo Out of Research Design
Facilitator:  Susan Frede

August 2017

Digital Marketing SIG

Topic: Is your website costing you money?
Facilitators: Anne Baum, Search Marketing and Analytics Lead, and Megan Nash, Project Manager, Global Cloud

Business-to-Business Marketing SIG

Topic: Getting the most out of Google Analytics
Facilitator: Rob Bunting, Czar, Cincinnati I-marketing Group

Marketing Research SIG

This month’s SIG is cancelled.

September 2017

Digital Marketing SIG

Topic: How Customers are Changing and Demand Personalization
Facilitator: Andy Ruberg, Director – Data Solutions at Astronomer

Sales & Marketing Leadership SIG

Topic: The Four Key Questions to Drive a Successful Strategic Marketing Plan
Facilitator: Amy Connor, CMO On-Loan with AAA Strategic Growth Advisors

Business-to-Business Marketing SIG

Topic: Growth Outside the Core-Crazy or Genius? Yes!
Facilitator: Ken Thomas, Director – Innovation & Marketing, The Dupps Company

Marketing Research SIG

Topic: Finding a Consumer in a Haystack – How to uncover low incidence shoppers for survey work
Facilitator: Bob Goodwin, Practice Leader, Infoscout

October 2017

Digital Marketing SIG

Topic: Best Practices for Localizing Social and Digital Media
Facilitator: Kerry McKiernan President & General Manager, E3 Local

Sales & Marketing Leadership SIG

Topic:  Great Marketing – The Convergence of B2B and B2C
Facilitator: Gloria Garrett, President and Managing Partner, HMG

Business-to-Business Marketing SIG

Topic: BtoB marketers, do you maximize search efforts to improve lead conversions?
Facilitators:  Jerrod Swanton and Mark Goodwin, Upward Brands Interactions

Marketing Research SIG

Topic: DIY Tools:  Should you care?
Facilitator: Brian Lamar, Director of Insights, EMI Research Solutions

November 2017

Digital Marketing SIG

Topic: Why Your Handshake Could Be SINKING Your B2B Business (and How to Break Your Bad Habit)
Facilitator: Rick Barron, Chief Rain Dancer, Intercept Marketing, LLC

Business-to-Business Marketing SIG

How to Create an Effective PR Campaign
Facilitator: Ernie Dimalanta, CEO & Founder of Dimalanta Design Group

Sales & Marketing Leadership SIG

Topic:  Make Better Decisions using Survey Strategies to help you understand your prospect
Facilitator: Mike Murphy, Director Business Operations, Acadia

December 2017

Digital Marketing SIG

SIG has been cancelled.

January 2018

Digital Marketing SIG

Topic: Crafting a Content Marketing Plan? Don’t Forget Your Distribution Strategy
Facilitator: Matthew Dooley, founder and CEO, dooley media

Sales & Marketing Leadership SIG

Topic: Why SEO is Actually All About Content Marketing
Facilitator: Carolyn Dickerson, Digital Marketing Consultant

Business-to-Business Marketing SIG

Topic: How to Work with Bloggers and Influencers on Native Advertising Campaigns 
Facilitator: Marcelina Robledo, Robledo Media Consulting

Marketing Research SIG

Topic: Making Content Relevant to the C-Suite: Luxottica Retail’s Story
Facilitator: Chris Grabarkiewicz-Davis PhD – President, Client Intelligence, LLC

February 2018

Digital Marketing SIG

Topic: B2B E-commerce challenges
Facilitator: Mo Elghamri, Digital Growth Strategist, Definity Partners

Business-to-Business Marketing SIG

Topic: Digital Strategy and Trends for 2018
Facilitator: Kendra Ramirez

Sales & Marketing Leadership SIG

Topic: Linked in Changed Their Content Strategy and so Should You!
Facilitator: Crystal Thies, founder and CEO, Crystal Clear Buzz

Marketing Research SIG

Topic: The M-Growth Marketing Model
Facilitator:  Jeff Jones

March 2018

Digital Marketing SIG

Topic: Beyond Awareness
Facilitator: Joseph Lewin, Visual Storyteller, Storyline Visual

Business-to-Business Marketing SIG

Topic: Creating a Marketing Budget: What’s in, What’s out
Facilitator: Cornel Warren, Director of Marketing & Inside Sales at SigmaTEK Systems

Sales & Marketing Leadership SIG

Topic: Gaining Strategic Insights Through Executive-level Customer Advisory Boards
Facilitator:  Betsy Westhafer, President, The Congruity Group

Marketing Research SIG

Topic: Pivot to Leaner, More Reliable Market Research Approaches
Facilitator: Danielle Koval, Assoc. Innovation & Growth Strategist, The Garage Group

April 2018

Digital Marketing SIG

Topic: Three Search Trends To Watch In 2018
Facilitator: Rusty Allison, Google City Ambassador

Sales & Marketing Leadership SIG

Topic: How Marketing Can Help Sales
Facilitator: Don Gray, President Sales Engineering Group

Business-to-Business Marketing SIG

Topic: Account Based Marketing – Flipping the B2B Marketing Funnel
Facilitator: Martha France, Marketing Director, Vya

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