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OfficeKey 5th Fl Conference Room in Rookwood Tower

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3805 Edwards Road
Cincinnati, OH 45209 United States

February 2017

Digital Marketing SIG

Topic: How to turn your website into revenue
Facilitator: Allison Chaney, entrepreneur and digital marketing expert

Business-to-Business Marketing SIG

Topic: Make Your Data Interesting
Facilitator: Pete Healy, Bounding Bear Strategy

Sales & Marketing Leadership SIG

Topic: Sales & Marketing: Developing a Relationship from Scratch
Facilitators: Megan Smale, Marketing Manager for Exact Media, Joey Levers, Retail Account Executive

Marketing Research SIG

Topic: Clearing the Murky “Alphabet Soup” of the Latest Consumer Generations
Facilitator: Dennis Devlin, Consumer Clarity

March 2017

Business-to-Business Marketing SIG

Topic: 5 Key Google Analytics Reports for B2B Marketers
Facilitator: Pam Castricone, InfoTrust

Sales & Marketing Leadership SIG

Topic: Sales Pipeline-Why is it necessary and what should it do?
Facilitator: Steve Mulch, President Veritas Training Group

Marketing Research SIG

Topic: A New Methodology for Measuring Consumers’ Influence on Social Media: Comparing Millennials to other Generations
Facilitator: Aron Levin, Ph.Dm Northern Kentucky University

April 2017

Digital Marketing SIG

Topic: What is working and not working in Digital?
Facilitators: Jeff Fosco and Kendra Ramirez

Sales & Marketing Leadership SIG

Topic: Control Your Message to Drive Demand and Create Sales Opportunities
Facilitator: Dan O’Keeffe, President O’Keeffe Agency

Business-to-Business Marketing SIG

Topic: Website Redesigns & Platform Migrations: How to Minimize the Loss of Organic Traffic, Leads, and Sales
Facilitator: Carolyn Dickerson, Digital Marketing Manager at David C Cook

Marketing Research SIG

Topic: Insights From A Smart Phone Deprivation Study With 15-Year-Olds
Facilitator: Michael Mercier, President, Insightful Alliance

May 2017

Digital Marketing SIG

Topic: Best Practices for Live Streaming
Facilitator: Tom Gelehrter, President & Founder, 4th Floor Creative

Sales & Marketing Leadership SIG

Topic: How do you maximize search efforts to improve lead conversions?
Facilitator: Jerrod Swanton, Upward Brand Interactions

Business-to-Business Marketing SIG

Topic: Phone Calls and Chat – The New “It” Leads
Facilitator: Anne Baum, Search Marketing and Analytics Lead, Global Cloud

Marketing Research SIG

Topic: Building market research from your target demographic
Facilitator: Michele Majewski, Assistant Research Manager, Gorilla Glue

June 2017

Digital Marketing SIG

Topic: Agile Marketing Operations
Facilitator: Michael Hiles, Founder/CEO, Intellig8

Sales & Marketing Leadership SIG

Topic: Take Your Content from Ordinary to Extraordinary
Facilitator: Judi Ketteler

Marketing Research SIG

Topic: Moving from Charts to Infographics: Making Data Actionable for Everyone
Facilitator: Steve Ross, VP Business Development, Dapresy

July 2017

Business-to-Business Marketing SIG

Topic: How to turn a business into an everyday resource
Facilitator: Sarah Sampson & Jackie Koopman, Account Managers, Vehr Communications

Marketing Research SIG

Topic: Taking the Eenie Meenie Miney Mo Out of Research Design
Facilitator:  Susan Frede

August 2017

Digital Marketing SIG

Topic: Is your website costing you money?
Facilitators: Anne Baum, Search Marketing and Analytics Lead, and Megan Nash, Project Manager, Global Cloud

Business-to-Business Marketing SIG

Topic: Getting the most out of Google Analytics
Facilitator: Rob Bunting, Czar, Cincinnati I-marketing Group

Marketing Research SIG

This month’s SIG is cancelled.

September 2017

Digital Marketing SIG

Topic: How Customers are Changing and Demand Personalization
Facilitator: Andy Ruberg, Director – Data Solutions at Astronomer

Sales & Marketing Leadership SIG

Topic: The Four Key Questions to Drive a Successful Strategic Marketing Plan
Facilitator: Amy Connor, CMO On-Loan with AAA Strategic Growth Advisors

Business-to-Business Marketing SIG

Topic: Growth Outside the Core-Crazy or Genius? Yes!
Facilitator: Ken Thomas, Director – Innovation & Marketing, The Dupps Company

Marketing Research SIG

Topic: Finding a Consumer in a Haystack – How to uncover low incidence shoppers for survey work
Facilitator: Bob Goodwin, Practice Leader, Infoscout

October 2017

Digital Marketing SIG

Topic: Best Practices for Localizing Social and Digital Media
Facilitator: Kerry McKiernan President & General Manager, E3 Local

Sales & Marketing Leadership SIG

Topic:  Great Marketing – The Convergence of B2B and B2C
Facilitator: Gloria Garrett, President and Managing Partner, HMG

Business-to-Business Marketing SIG

Topic: BtoB marketers, do you maximize search efforts to improve lead conversions?
Facilitators:  Jerrod Swanton and Mark Goodwin, Upward Brands Interactions

Marketing Research SIG

Topic: DIY Tools:  Should you care?
Facilitator: Brian Lamar, Director of Insights, EMI Research Solutions

November 2017

Digital Marketing SIG

Topic: Why Your Handshake Could Be SINKING Your B2B Business (and How to Break Your Bad Habit)
Facilitator: Rick Barron, Chief Rain Dancer, Intercept Marketing, LLC

Business-to-Business Marketing SIG

How to Create an Effective PR Campaign
Facilitator: Ernie Dimalanta, CEO & Founder of Dimalanta Design Group

Sales & Marketing Leadership SIG

Topic:  Make Better Decisions using Survey Strategies to help you understand your prospect
Facilitator: Mike Murphy, Director Business Operations, Acadia

December 2017

Digital Marketing SIG

SIG has been cancelled.

January 2018

Digital Marketing SIG

Topic: Crafting a Content Marketing Plan? Don’t Forget Your Distribution Strategy
Facilitator: Matthew Dooley, founder and CEO, dooley media

Sales & Marketing Leadership SIG

Topic: Why SEO is Actually All About Content Marketing
Facilitator: Carolyn Dickerson, Digital Marketing Consultant

Business-to-Business Marketing SIG

Topic: How to Work with Bloggers and Influencers on Native Advertising Campaigns 
Facilitator: Marcelina Robledo, Robledo Media Consulting

Marketing Research SIG

Topic: Making Content Relevant to the C-Suite: Luxottica Retail’s Story
Facilitator: Chris Grabarkiewicz-Davis PhD – President, Client Intelligence, LLC

February 2018

Digital Marketing SIG

Topic: B2B E-commerce challenges
Facilitator: Mo Elghamri, Digital Growth Strategist, Definity Partners

Business-to-Business Marketing SIG

Topic: Digital Strategy and Trends for 2018
Facilitator: Kendra Ramirez

Sales & Marketing Leadership SIG

Topic: Linked in Changed Their Content Strategy and so Should You!
Facilitator: Crystal Thies, founder and CEO, Crystal Clear Buzz

Marketing Research SIG

Topic: The M-Growth Marketing Model
Facilitator:  Jeff Jones

March 2018

Digital Marketing SIG

Topic: Beyond Awareness
Facilitator: Joseph Lewin, Visual Storyteller, Storyline Visual

Business-to-Business Marketing SIG

Topic: Creating a Marketing Budget: What’s in, What’s out
Facilitator: Cornel Warren, Director of Marketing & Inside Sales at SigmaTEK Systems

Sales & Marketing Leadership SIG

Topic: Gaining Strategic Insights Through Executive-level Customer Advisory Boards
Facilitator:  Betsy Westhafer, President, The Congruity Group

Marketing Research SIG

Topic: Pivot to Leaner, More Reliable Market Research Approaches
Facilitator: Danielle Koval, Assoc. Innovation & Growth Strategist, The Garage Group

April 2018

Digital Marketing SIG

Topic: Three Search Trends To Watch In 2018
Facilitator: Rusty Allison, Google City Ambassador

Sales & Marketing Leadership SIG

Topic: How Marketing Can Help Sales
Facilitator: Don Gray, President Sales Engineering Group

Business-to-Business Marketing SIG

Topic: Account Based Marketing – Flipping the B2B Marketing Funnel
Facilitator: Martha France, Marketing Director, Vya

Marketing Research SIG

Topic: Gaining Strategic Insights Through Executive-level Customer Advisory Boards
Facilitator:  Betsy Westhafer, President, The Congruity Group

May 2018

Digital Marketing SIG

Topic: Confessions of a Traffic Manager: 6 Practical Tips For Improving Process and Capacity Planning
Facilitator: Francis Tao, Founder, SAWA

Sales & Marketing Leadership SIG

Topic: CX & Sales Enablement
Facilitator: Mitch Tidman, Palladium Marketing

Sales & Marketing Leadership SIG Copy

Topic: CX & Sales Enablement
Facilitator: Mitch Tidman, Palladium Marketing

Sales & Marketing Leadership SIG Copy

Topic: CX & Sales Enablement
Facilitator: Mitch Tidman, Palladium Marketing

Sales & Marketing Leadership SIG Copy

Topic: CX & Sales Enablement
Facilitator: Mitch Tidman, Palladium Marketing

Business-to-Business Marketing SIG

Topic: ‘ING the Thing – Simple Steps to Creating Experiential Brand Activations
Facilitator: Jeffrey Alan Miller

Marketing Research SIG

Topic: Using Soccer to connect with Multicultural audiences
Facilitator: Luis Carlos Diaz, Marketing Strategy and Consumer Insights professional

June 2018

Digital Marketing SIG

Topic: Benefits of Artificial Intelligence (AI) Marketing to an Audience of ONE
Facilitator: Sara Jackson, Cofounder and VP of Engagement Solutions Cerkl

CX (Customer Experience) and Sales Enablement (formerly Sales & Marketing Leadership SIG)

Topic:  Go the Extra Mile – Building a Service-Oriented Business Culture
Facilitator: Erin Tanner, Division Director for The Creative Group (TCG)

Business-to-Business Marketing SIG

Topic: Discovering B2B E-commerce
Facilitator: Mo Elghamri, Digital Growth Strategist

Marketing Research Community

This month’s SIG is cancelled.  Join us on July 25.

July 2018

B2B Marketing Community

Topic:Buyer Aligned Selling Strategies: How Understanding Your Buyer’s Mindset Drives Greater B2B Success
Facilitator: Steve McCullough, Founder & CEO of Buyer Aligned Selling

Marketing Research Community

Topic:  Exposing High School Students to the World of Market Research
Facilitator: Steve Whayne, VP of Commercial Operations, Various Views Research

August 2018

Digital Marketing & Technology Community

Topic: Video in the Marketing Funnel: Using video to drive customers from awareness to advocacy
Facilitator: Casey Williams, Senior Producer, Spotted Yeti Media

B2B Marketing Community

Topic: Crack the Storytelling CODE
Facilitator: Michael Davis, Speaking CPR

CX (Customer Experience) and Sales Enablement Community

Topic: Back-to-Tradeshow Season! Special event with industry experts, peer networking, and a trade show and live event playbook to take back to your team!

Marketing Research Community

Topic:  The New Mainstream of America
Facilitators: Brad Weiss-Holmes, Sr. VP, West Coast. and Estrella Ho-Looney, Sr. Dir. Multicultural & Team Development, Illumination Research

September 2018

Digital Marketing & Technology Community

Topic: Best Ways to Generate New Leads Now
Facilitator: James Wolf

B2B Marketing Community

Topic — How to Stay Ahead on LinkedIn: Working With Their New Content Visibility
Facilitator:  Crystal Thies, LinkedIn Ninja

Marketing Research Community

Topic: How GDPR’s New Rules Affects your Company  
Facilitator:  Marc Macaluso

October 2018

CX (Customer Experience) and Sales Enablement Community

Topic: Let’s Talk Sales Enablement
Facilitator: Simcha Kackley, Founder of GROWTH Marketing

B2B Marketing Community

Topic: The Digital Imperative
Facilitator: Marc Macaluso, Director Digital Customer Experience, Regal Beloit

Marketing Research Community

Topic:  The Science of Storytelling
Facilitator: Hunter Thurman, President, Thriveplan

November 2018

Digital Marketing & Technology Community

Topic: Why Design Thinking
Facilitator: Paul Miklautsch, Co-Founder, Start Something Bold

B2B Marketing Community

Topic:  Beyond Automation: Scaling Services With Machine Learning and Artificial Intelligence
Facilitator: Scott Sullivan, UX Director at LPK

CX (Customer Experience) and Sales Enablement Community

Topic: Scrappy, Not Crappy! How to Use Lean Digital Marketing Techniques to Quickly Validate New Ideas
Facilitator: Sean Lee, VP of Digital Marketing, Pure Romance

December 2018

CX (Customer Experience) and Sales Enablement Community

Topic: Forget Sales & Marketing Alignment – Sales & Marketing Combinement is What Matters
Facilitator: Brian Vass, VP Sales & Marketing Technology, Paycor

January 2019

Digital Marketing & Technology Community

Topic: Sell or Service? Say Goodbye to the Funnel and Hello to the Flywheel
Facilitator: Sarah Tsai

CX (Customer Experience) and Sales Enablement Community

Topic: Content in Context: How to Keep Humans and Bots on the Same Page
Facilitators;  Gina Bonar and Carolyn Dickerson

B2B Marketing Community

Topic: 25 Ways to Create Insanely Clickable Emails
Facilitators: Rachel Folz, Director of Product, and Barry Willams, Director of Marketing, Cerkl

Marketing Research Community

Topic: Social Listening: Data Driven Content Creation
Facilitator:  Kim Johnson, Director of Client Success, Ahalogy

February 2019

Digital Marketing & Technology Community

Topic: Where Has All the Time Gone?:  How to Establish Balance Through Effective Prioritization
Facilitator: Michael Goeke, Managing Partner, Priority Management in Southwest Ohio

CX (Customer Experience) and Sales Enablement Community

Topic: The 7 Tenets of Customer Experience
Facilitator:  Mitch Tidman, Palladium Marketing

B2B Marketing Community

Topic: Will your website cause your company to be sued or fined?
Facilitators: Kayla Brighter, Megan Logsdon and Mark Miller with US Digital Partners

Marketing Research Community

Topic: How can we connect marketers to the people seeing their digital advertising efforts
Facilitator: Jason Monahan, Account Director at Dynata

March 2019

Digital Marketing & Technology Community

Topic: Marketing Department of One: We Are Not Alone
Facilitator: Amanda Frietsch, Marketing Manager, Emerge IT Solutions

B2B Marketing Community

Topic: Industry Marketing Strategies for B2B
Facilitator: Gina Bonar, 5 Whys Marketing LLC

Marketing Research Community

Topic: Basic Math: Qualitative Research + Marketing = Success!
Facilitator: Chelle Precht, Complete Research Connection

April 2019

Digital Marketing & Technology Community

Topic: Bringing Innovation to Your Marketing Plan
Facilitator: Bob Sager, Founder, SpearPoint Solutions

CX (Customer Experience) and Sales Enablement Community

Topic: GROWTH HACKER – The New Role of Marketing
Facilitator: Justine Daley – The Garage Group

B2B Marketing Community

Topic: Beyond Automation: Scaling Services With Machine Learning and Artificial Intelligence
Facilitator: Scott Sullivan, Director of User Experience, LPK

Marketing Research Community

Topic:  Data Collision: How to prepare for the future of market research through collaboration
Facilitators: Will Krieger, Vice President, and Stephen Yokley, Data Sciences Director, with Research America, Inc.

May 2019

Digital Marketing & Technology Community

Topic: Beyond the Buzz: Growth Marketing
Facilitator: Brandon Lipman, Founder of Redwhale

B2B Marketing Community

Topic: Your customers have app fatigue, so why are you still building them?
Facilitators: Steve Hennegan and Katie Pohlman from Gaslight

CX (Customer Experience) and Sales Enablement Community

Topic: Nobody Cares About Your Product: Fixing the Funnel with These 4 Success Factors
Facilitator: Natalie Skarzynski, Digital Marketing Manager, Astute Solutions

Marketing Research Community

Topic: Emotional Connections and Brand Disruption
Facilitator: Kevin Mahler, Research Director, Schmidt Market Research

June 2019

Digital Marketing & Technology Community

Topic: Outsourcing vs. Insourcing: How to Tackle Your Marketing Challenges
Facilitators:  Kendra Ramirez and Barry Williams

CX (Customer Experience) and Sales Enablement Community

Topic: Understanding Audience-based Marketing
Facilitator: David Whitehead,  Account Manager,  Spectrum Reach

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