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Answers in Action

Earlier this year, the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future.

According to AMA CEO Russ Klein, “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.”

AMA Cincinnati adopted the new brand almost instantaneously, leading the way to Answers in Action.

Check out the AMA Video for more on where we’re headed!

From the Blog

Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

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