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Answers in Action

Earlier this year, the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future.

According to AMA CEO Russ Klein, “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.”

AMA Cincinnati adopted the new brand almost instantaneously, leading the way to Answers in Action.

Check out the AMA Video for more on where we’re headed!

From the Blog

Author: Natalie Adler Skarzynski
All too often, B2B companies market and sell their offerings with a product-first mindset. So how do you change your mindset from “product-first” to a consultative approach?

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