AMA Cincinnati is pleased to announce our 2019 Pinnacle Awards winners, which were revealed and celebrated at our awards ceremony on May, 30.
Best “Non-Marketing” Marketing Program
Marketers wear many hats. This category celebrates marketers who successfully implemented disciplines like internal communications, employee relations or recruitment, or community involvement into their marketing.
Finalists:
- East Walnut Hills Assembly – East Walnut Hills Neighborhood
- First American Healthcare Finance – Missions Matter
- SageSure Insurance Managers – Culture Quest
? Winner: SageSure Insurance Managers – Culture Quest
Best Collegiate/Student Marketing Plan, Campaign, and/or Program
This category celebrates students who have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution.
Finalists:
- Cincinnati State Technical & Community College – Haute Fusion Studio
- University of Cincinnati – Wall Street Journal
- University of Cincinnati Blue Ash – Heartfelt Tidbits
? Winner: Cincinnati State Technical & Community College – Haute Fusion Studio
Best Brand Launch or Rebranding Effort
Cincinnati is Brand Capital, USA. Whether startup or a decades-old company going through a turnaround or rebirth, this category celebrates the brand or rebrand process.
Finalists:
- KZF Design – KZF Brand Design Refresh
- SaleStratus – Strategic Reset
? Winner: SaleStratus – Strategic Reset
Best Content Marketing
Valuable. Relevant. Consistent. Content marketing has become the foundation of successful marketing programs. This category celebrates content marketing done well to drive audience engagement.
Finalists:
- First American Healthcare Finance – Disruptive Innovation: Parkview Health’s Winning Idea
- Jolly Plumbing – A Flush Beats a Full house
- Wayne HealthCare – Mako Robotic-Arm Assisted Surgical Technology Service Launch
? Winner: Wayne HealthCare – Mako Robotic-Arm Assisted Surgical Technology Service Launch
Best Customer Experience Execution
Customer experience has been revered as the ultimate marketing tool. This category recognizes organizations that facilitated the pathways (channels, experiences, you name it) that anticipate wants, needs and problems and addresses them in a way that made a difference.
Finalists:
- The Garage Group – Courageous Minds Only
- VEGA Americas, Inc. – Technology Days
? Winner: VEGA Americas, Inc. – Technology Days
Best Digital Strategy & Execution
We live in a world of constant digital innovation and transformation. From a website that attracts the right kind of traffic and inspires action with its user experience to the variety of campaigns (paid or unpaid, on established or emerging channels), this category celebrates digital excellence and the metrics that back it up.
Finalists:
- eMedia Design – Boys and Girls Club of Rochester
- Premier Health – How Premier Health used Newsjacking and Current Events to Grow
- Sund & Co. – Data-Driven Lead Generation and Product Launch for Control Bionics
? Winner: Premier Health – How Premier Health used Newsjacking and Current Events to Grow
Best Integrated Marketing Campaign
This category recognizes the best thought-out marketing campaigns that use a variety of channels and vehicles (video, print, web, social media, PR, traditional paid media/advertising, events) with carefully tracked metrics to accomplish their business objectives or solve a problem.
Finalists:
- East Walnut Hills Assembly – East Walnut Hills Assembly Neighborhood
- First American Healthcare Finance – Innovation Challenge: Achieving Success with the Obstacle of Limits
- Wayne HealthCare – Mako Robotic-Arm Assisted Surgical Technology Service Launch
? Winner: Wayne HealthCare – Mako Robotic-Arm Assisted Surgical Technology Service Launch
Best Scrappy Marketing Campaign
No budget, no problem! This category is for marketers who fearlessly tackled the creative challenge of getting the most bang for your frugal buck, and how far it went in the end.
Finalists:
- SageSure Insurance Managers – Culture Quest
- Streamline Social Media – Exit 57 Studio – The Headshot Series
- Vehr Communications – Cirque de Soleil & Vehr Communications – Two Shows, Countless Ideas
? Winner: SageSure Insurance Managers – Culture Quest
Special Merit: Research or Insight Catalyst
Who doesn’t love a good backstory? Based on entries submitted, this special recognition is to recognize the research and/or insights that helped spark the effort for a successful marketing campaign, initiative, rebrand, operations innovation, etc. To qualify for consideration for this special merit, check the box “Consider me for Research or Insight Catalyst Special Merit” on your submission form and write about it in your summary for the judges.
? Special Merit for Research or Insight Catalyst: Sund & Co. – Data-Driven Lead Generation and Product Launch for Control Bionics
Special Merit: In-House Warriors
Not every organization hires an agency partner. Great marketing can come from within the company. Based on entries submitted, this special recognition is for the in-house warriors who led a campaign from brainstorm to execution and measurement, regardless of budget. Consider this a “no agencies allowed!” space. To qualify for consideration for this special merit, check the box “Consider me for In-House Warrior Special Merit” on your submission form and write about it in your summary for the judges.
? Special Merit for In-House Warriors: First American Healthcare Finance – Missions Matter
