Marketing and customer experience (CX) are set to come together as AMA Cincinnati presents IGNITE! 2022 on Friday, Sept. 23 at Northern Kentucky University in Highland Heights, Kentucky. Marketing and CX professionals are invited for a day of collaboration and connection to share best practices, proven tools, innovative ideas, and inspiring stories for the customer experience.
If you haven’t registered yet, here are five ways IGNITE! will help you unravel the CX mystery through content shared from industry thought leaders you can’t catch coffee with every day. We asked our industry-leading speakers about the biggest mysteries or challenges organizations are facing with customer experience today. Here’s what they had to say:
Nick Brunker, Group Director of Experience Strategy, VMLY&R: “I think the pace of change continues to be a major challenge for organizations. Building a culture of CX within an organization at the speed of customer expectations takes rigor and buy-in from everyone – not just a single department or practice area.”
Gina Lerath, Senior Director, Customer and Product Marketing, Paycor: “When embarking on the CX journey, it takes time to identify and master the best way to leverage all of the data that may be available. Then, once you have your arms wrapped around the data, it’s critical to connect these facts to measurements of success that speak to executive leadership.”
Mary Mathes, Director of Data Insights, Alpha-Diver: “We like to pose a slightly different (but we find more useful) question when thinking about how to approach the consumer’s experience: instead of asking ‘what will they do,’ ask: ‘what do we want them to do?’ And then proceed accordingly, driven by an understanding of how your target consumer thinks.”
Jacquelyn Baker, Chief Commerce Experience Officer, VMLY&R: “Great customer experience is hard! It takes determination, thoughtfulness and rigor to enact, and often the actioning of great CX starts out counterintuitive to many organizational constructs and historical ways of working.”
Jalan Nored, Employee Engagement Manager, Divisions Maintenance Group: “You have so much noise to cut through to make your message stick out and, most of all, LAND, and it’s a challenge you face whether you’re focused on internal or external marketing. The biggest mystery is how to do it effectively and repeatedly.”
Have questions about value-centered design? This is your chance to get them answered, plus learn from real-world case studies and proven research from national organizations on neuroscience-based behavioral models. Don’t miss this opportunity to absorb extremely high-level views on what drives the customer experience through tactical, practical, real-world examples.
Don’t wait – register now. Use promo code FRIEND22 for 10% off the price of registration. View the full IGNITE! agenda and more details at igniteama.com.
