Pinnacle Awards

Categories

Best Collegiate/Student Marketing Plan, Campaign, and/or Program

Calling all students! Many have term papers, projects or capstone courses that require the creation of a marketing plan, campaign, and an extent of execution. Share your work with us to be recognized! Please include results on any execution of the marketing plan.

Best Brand Launch or Rebranding Effort

Cincinnati is Brand Capital, USA. Whether you’re a startup or a decades-old company going through a turnaround or rebirth, share your brand or rebrand process with us–from old versus new, graphics, messaging, rollout, and education. Oh, and don’t forget applicable metrics!

Best Content Marketing

Valuable. Relevant. Consistent. Helpful content creation and distribution have become the foundation of successful marketing programs. Whether it’s blogs and white papers or podcasts or videos, share with us how your brand tells a story and sparks engagement with intended audiences.

Best Digital Strategy & Execution

The Best Digital Strategy & Execution award recognizes excellence in crafting and implementing digital marketing campaigns, both paid and unpaid, that drive outstanding results. Showcase your innovative and effective use of digital channels, data-driven insights, technical know-how, and creative tactics to achieve marketing objectives and engage target audiences.

Best Customer Experience and/or  Sales Enablement Execution

When marketing and sales work together, everyone wins, but that journey can have hurdles of the organizational, technological, or philosophical kind. Share with us your organization’s sales enablement and CX journey, including goals, results, and creative solutions.

Best Scrappy Marketing Campaign

Are you a non-profit operating your marketing initiatives on a shoestring? New manager in a large organization trying to build a business case for something new and fighting for every budget dollar? Startup with lean funds to promote your new business? We want to see what you accomplished! Tell us what you had to work with, how you tackled the creative challenge of getting the most bang for your frugal buck, and how far it went in the end.

Best “Non-Marketing” Marketing Program

Marketers wear many hats, and sometimes that means stepping out of some disciplines and into different ones like internal communications, employee relations or recruitment, or community involvement, to name a few. Share your best “non-marketing” marketing and how it drove value for the organization.

The Best Product Launch

Celebrates the art and science of introducing a new product to the world. It recognizes marketers who have executed exceptional strategies and tactics to create buzz, anticipation, and successful market entry for a product. This accolade honors creativity, market understanding, and the ability to make a splash in the competitive landscape during a product launch.