Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.
Author: Mitch Tidman
What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.
Past AMA Cincinnati Board President and current VP Programming – Executive Marketer Dennis Devlin shares the inside scoop on the American Marketing Association’s Executive Marketer Community
Join us in giving a hearty “Congratulations!” to our July Volunteer of the Month and July Board Member(s!) of the month.
Author: Mitch Tidman
Your job as a marketer is not to collect leads from the show. Your job is to provide actionable data to your organization. Check out these tricks of the trade (show) to help your team arrive ready to go out on the floor and make your brand known.
Author: Amy Mersch
How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati’s new CX and Sales Enablement Community explores these questions and more.
Author: Sara Fay
The rise of the gig economy has enabled independent workers to stay independent and benefit from an entrepreneurial lifestyle, while companies have adapted to working with independent workers on an as-needed basis. Read more about how one company and gigger have found the optimal working relationship.
Author: William Taylor, The Music Concierge
Whether your next big event is a company meeting or a fashion show, The Music Concierge has your back. CEO William Taylor shares his essential event-planning checklist to help you look like an event-planning rockstar.