Author: Tony Bodoh
Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

Author: Mitch Tidman
What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.

Author: Amy Mersch
How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati’s new CX and Sales Enablement Community explores these questions and more.

Take it from a group of people who have “been there,” these are the things you need to watch out for when you’re planning a conference or a multi-speaker event.

Author: Wyzerr
Understanding the WHY behind a customer’s attitude and behavior towards your company is more important than understanding how loyal or satisfied a customer is.

Get in on a “learn-it-or-be-left-behind skillset,” reignite your passion for your work, and network over happy hour at our Ignite! Regional Conference on Customer Experience on September 22.

Check out this infographic that captures the six laws of CX, by transformist, author, and upcoming Ignite! Regional Conference keynote speaker Bruce Temkin.

Are you fired up about IGNITE!? Well the anticipation is only going to increase as we begin to announce our iconic keynote speakers. Announcing Ignite 2017 Keynote Speaker, Presenting The Six Laws of Customer Experience: Jen Rodstrom, CCXP Customer Experience Transformist, Temkin Group.

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