Market Research

Making Content Relevant to the C-Suite

Author: Chris Grabarkiewicz-Davis Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.

2020-06-20T18:16:26+00:00February 8th, 2018|All Blog Posts, Market Research|

IGNITE! 2017 Conference Follow Up: The Generational Insights Quiz

Author: Dennis Devlin Which generation is the only generation that doesn’t prioritize buying brands they used when growing up? Which generation expects to move seamlessly between physical and digital worlds? It was our pleasure at Consumer Clarity to partner with our friends at Wyzerr to offer the Generational Insights Quiz at the IGNITE! 2017 conference.

2020-08-03T18:50:45+00:00October 22nd, 2017|All Blog Posts, Ignite!, Market Research|

2017 Pinnacle Awards: Now Accepting Nominations

Author: Suzanne Buzek The AMA Cincinnati board of directors is excited to share that nominations are open for the 2017 Pinnacle Awards. But what are they? Who are they for? Why bother? Read on and see how your work can be recognized among Cincinnati's marketing greats.

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