Author: Brian Lamar Innovation is driving the market research industry – and fast. Brands can now make better business decisions faster and cheaper than ever before as automation is used to connect disparate systems, transfer data quicker, more closely target the right people for surveys, and drive data analysis.
Author: Chris Grabarkiewicz-Davis Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.
Author: Dennis Devlin Which generation is the only generation that doesn’t prioritize buying brands they used when growing up? Which generation expects to move seamlessly between physical and digital worlds? It was our pleasure at Consumer Clarity to partner with our friends at Wyzerr to offer the Generational Insights Quiz at the IGNITE! 2017 conference.
Author: Suzanne Buzek The AMA Cincinnati board of directors is excited to share that nominations are open for the 2017 Pinnacle Awards. But what are they? Who are they for? Why bother? Read on and see how your work can be recognized among Cincinnati's marketing greats.
Have you ever felt that the results of consumer research were "shelved"? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.
Author: Sanjiv Karani A simple Google search of “great leadership” yields about 505 results. Sanjiv Karani, VP Technology on the AMA Cincinnati board, decided to dig deeper with prominent research.
Want better survey results? Try playing. Bjorn Simmons, Co-founder Wyzerr, facilitated a lively discussion regarding playification and gamification of surveys at the latest Market Research Shared Interest Group.