Author: Dennis Devlin I could not be prouder of what AMA Cincinnati has achieved during my board tenure, including recognition from the AMA Support Center through the Chapter Excellence Awards program. Here's my take on our recent sweep of the awards.
Author: Don Gray With the vast communications networks available to us, one can say we live in a connected world. But, as salespeople, are we using it correctly?
By: Molly Berrens, Founder, Spotted Yeti Media, and Casey Williams, Senior Producer, Spotted Yeti Media Just about every marketer will tell you to include video as part of your marketing mix, that video is essential to complement your content marketing plan and reach your intended audiences. Easier said than done, right? Only a few of us have degrees in film or video production, so how do you weigh your many options and know when to DIY or hire a pro?
By: Suzanne Buzek Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.
Author: Lauren Lutz Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
Author: Don Gray Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.
Author: Don Gray I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn't changed. What has changed is the tremendous availability of data and information.
By: Lauren Lutz Between your resume, your LinkedIn profile, cover letters and interviews, it pays to be prepared before you dive into your job search.
