Author: Chris Grabarkiewicz-Davis
Do you wonder: Why is business up this week? Why is brand equity down this quarter? Where should I invest marketing dollars to build my brand and business? At the January Marketing Research Shared Interest Group Community meeting, Chris Grabarkiewicz-Davis shared Luxottica Retail’s journey in answering these questions.
Author: Claire Motz
As part of Content Marketing Month, AMA Cincinnati partnered with the Walnut Hills Redevelopment Foundation for a one-night workshop to generate content ideas to address some of the main marketing issues they’re facing.
Take it from a group of people who have “been there,” these are the things you need to watch out for when you’re planning a conference or a multi-speaker event.
Author: Travis Nipper
As we settle into the 2017-2018 chapter year, the fire is roaring, fueled by our biggest endeavor in recent memory. Lead by Immediate Past-President and Conference Chair, Gina Bonar, our Ignite! Regional Conference was a one-of-its-kind event.
Author: Pat Frew
If the road to good intentions takes you somewhere you don’t want to go in your career search, Julie Bauke of the Bauke Group says there’s a way to fix that.
Are you a WordPress enthusiast or looking for ways to improve your website? You should check out what WordCamp Cincinnati 2017 has to offer.
Author: Dennis Devlin
Which generation is the only generation that doesn’t prioritize buying brands they used when growing up? Which generation expects to move seamlessly between physical and digital worlds? It was our pleasure at Consumer Clarity to partner with our friends at Wyzerr to offer the Generational Insights Quiz at the IGNITE! 2017 conference.
Author: AMA Cincinnati Board of Directors
The AMA Cincinnati chapter has launched the new Job Board, powered by Your Membership. Learn more.
Author: Kim Harris Busdieker
Your grandparents likely knew their butcher by name, and the seller at the produce stand and the cashier at their local Kroger. It wasn’t that long ago.
Understanding the WHY behind a customer’s attitude and behavior towards your company is more important than understanding how loyal or satisfied a customer is.